Brand Tone

Vibrant & Youthful, Health-Conscious & Informative, Friendly & Encouraging, Innovative & Modern, Aspirational & Trendy

Brand Values

• •Health & Wellness
• •Natural Ingredients
• •Convenience & Customization
• •Innovation
• •Transparency & Trust
• •Customer-Centricity

Best Practices

• •Stay Vibrant & Positive: Always use uplifting and energetic language. Even when addressing a problem (like boring water), focus on the positive solution. Use exclamation points judiciously to convey enthusiasm.
• •Emphasize "Healthy & Natural": Consistently highlight "zero sugar," "zero calories," "natural flavors," and "added vitamins" in product descriptions, social media posts, and ads. This reinforces core brand values.
• •Keep it Simple & Clear: Use straightforward, easy-to-understand language. The "Flip it • Squeeze it • Drink it" tagline is a great example of simplicity and action-orientation. Avoid overly technical jargon.
• •Be Engaging & Conversational: Ask questions, use emojis appropriately (as seen on their Instagram), and encourage interaction. Make the audience feel like they are part of a health-conscious and fun community.
• •Show, Don't Just Tell, the Lifestyle: Use visuals and storytelling that place the product in relatable, aspirational, or active life scenarios. Highlight the convenience and versatility of the product for different moments and needs.

Social Perception

Innovative Product, Shark Tank Boost, Mixed Flavor Reviews, Health Appeal, Growing Brand, Price Point

Copy Examples

• •Headline: Tired of Boring Water? Squeeze the Fun Back In! Body: Introducing Beyond Water! Just a flip, a squeeze, and your water transforms into a delicious, vitamin-packed, zero-sugar delight. Hydration just got exciting. #DrinkBeyond #WaterReimagined #HealthyHabits
• •Headline: Your Daily Dose of Delicious Wellness. Body: Sip on 100% natural flavors and essential vitamins with Beyond Water. Zero sugar, zero calories, all the goodness. Make every drop count towards a healthier you. #BeyondWater #NaturalHydration #VitaminBoost #SugarFreeLife
• •Headline: Hydration That Keeps Up With You. Body: From your workout to your workday, Beyond Water’s portable enhancers make staying hydrated easy and tasty. Customize your flavor, boost your water, and conquer your day! #BeyondConvenience #HydrateOnTheGo #ActiveLifestyle
• •Headline: Replenish & Revitalize, Naturally. Body: Power through your day or recover post-workout with Beyond Water Electrolytes. Natural, sugar-free, and packed with what your body needs to re-energize. Taste the goodness, feel the difference. #ElectrolyteBoost #BeyondRecovery #FitnessFuel #NaturallyEnergized
• •Headline: Mix Up Your Moments! Body: From refreshing daily hydration to vibrant weekend mocktails (or cocktails!), Beyond Water adds the perfect splash of flavor. Zero sugar, all fun. What will you create? #BeyondMixology #HealthyIndulgence #DrinkCreative #ZeroSugarCocktails