Brand Tone

Feminine, Empowering, Versatile, Friendly, and Helpful

Brand Values

• •Accessibility: We believe that fashion should be accessible.
• •Inspiration & Empowerment: Fashion should be inspiring and empower women to feel confident and beautiful.
• •Customer Satisfaction: Providing countless options, a seamless shopping experience and exceptional customer service are stated goals.
• •Versatility & Choice: Offering a mix of styles (edgy, boho, modern, vintage) to cater to diverse tastes.
• •Community Connection: Being a storefront in Northwest Arkansas and aiming to help dress everyone suggests a value for local connection and broader appeal.

Best Practices

• •Develop a Brand Voice Chart: Internally document key voice attributes (e.g., "Feminine," "Empowering," "Versatile," "Friendly," "Helpful"). Define what these mean in practice with examples of words to use and avoid. For instance, "Empowering" could mean using active verbs and focusing on how the clothing makes the wearer feel, not just look.
• •Always Center the Customer: Frame copy around the customer's desires, feelings, and how Beyond Urban's offerings can help them express themselves and feel good (e.g., "Feel confident and beautiful," "Countless options while shopping in the comfort of their home").
• •Embrace the Mix: Consistently highlight the unique blend of styles (edgy, boho, modern, vintage) in product descriptions and collection announcements. Use descriptive language that evokes these different aesthetics.
• •Maintain an Approachable & Helpful Stance: Use welcoming language. Ensure calls to action are friendly and clear (e.g., "Let us know if you have any questions or need any help!"). This is especially important given the "store credit or exchange only" return policy, as proactive, helpful communication can ease potential customer concerns.
• •Ensure Consistency Across All Touchpoints: Whether it's website copy, product descriptions, email newsletters, or any future social media, the core tone and messaging should remain harmonious. This builds a strong, recognizable brand identity. If multiple people write copy, ensure they are all familiar with the voice chart.

Social Perception

A 'hidden gem' offering unique items, good service, and a friendly atmosphere. Customers likely appreciate the curated, mixed-style offerings and the personal touch in service.

Copy Examples

• •Homepage Banner: Style That Tells Your Story. Discover looks that are uniquely you – from timeless classics to the latest trends. At Beyond Urban, fashion is an adventure.
• •About Us Snippet: More than just a boutique, Beyond Urban is your partner in fashion. We lovingly curate pieces that blend edgy, boho, and modern vibes, so you can express every facet of your beautiful self with confidence. We're here to help you find those perfect items that make you shine!
• •Product Description (for a versatile dress): Meet your new go-to for... well, everything! This [Dress Name] dress effortlessly blends chic modern lines with a touch of boho freedom. Dress it up for date night or keep it casual for a sunny afternoon – it’s designed to make you feel fabulous, wherever your day takes you. Crafted for comfort and endless compliments.
• •Email Subject Line for New Arrivals: Fresh Finds Just For You ✨ Edgy, Boho, Modern & More!
• •Social Media Post (Instagram/Facebook if active): Stepping out and standing out! 🔥 We believe fashion should be fun, fearless, and a reflection of YOU. Our latest collection is packed with pieces that mix edgy details with timeless style. Come find your new favorite way to turn heads! #BeyondUrbanStyle #FemininePower #ShopSmallNWA