Brand Tone

Approachable and Friendly, Informative, Artisanal and Passionate, Playful and Authentic, Sensory-focused

Brand Values

• •Quality
• •Natural
• •Handmade
• •Affordability
• •Customer Satisfaction
• •Cruelty-Free
• •Experience-focused
• •Transparency

Best Practices

• •Emphasize the "Handmade" and "Natural" Story: Consistently highlight the artisanal nature of the products and the benefits of natural ingredients. Use descriptive language that evokes the care put into each item.
• •Maintain a Warm and Approachable Voice: Whether it's a product description or a social media reply, ensure the language is friendly, welcoming, and helpful. Avoid overly technical jargon unless explaining specific benefits clearly.
• •Focus on the Sensory Experience: Use vivid words to describe scents, textures, and the feeling products provide (e.g., "enveloping aroma," "velvety touch," "refreshing cleanse"). Appeal to how the products make customers *feel*.
• •Be Transparent and Informative: Share ingredient information, the making process (where appropriate), and the brand's values (cruelty-free, paraben-free). This builds trust and caters to a conscious consumer base.
• •Adapt to the Platform, but Keep Core Values Consistent: While TikTok content might be more playful and Instagram more aesthetic, the underlying message of quality, natural ingredients, and a passion for the products should remain evident across all channels. The "why" behind the brand should always shine through.

Social Perception

Positive Product Experience, Associated with Natural and Quality, Appreciation for Aesthetics, Trustworthy

Copy Examples

• •✨ Freshly poured and bursting with nature's best! ✨ Our new [Soap Name] bar is handcrafted with love and [Key Ingredient 1] & [Key Ingredient 2] to gently cleanse and lavish your skin. Ready to elevate your daily ritual? Tap to shop and go #BeyondTheSoap. 🌿 #HandmadeSoap #NaturalSkincare #SelfCareSunday #ArtisanSoap #SimplyLuxurious
• •Looking for the perfect gift that says 'you're special'? 🎁 Go beyond the ordinary with our curated bath and body gift sets. Handmade, natural, and beautifully packaged – it's an experience waiting to be unwrapped. Shop now and enjoy free US shipping! #BeyondTheSoaps #GiftIdeas #NaturalBeauty #HandmadeWithLove #PamperYourself
• •*(Upbeat, trending audio)* Visual: Quick cuts of hands unboxing a new candle, lighting it, showing the flame, cozy room ambiance. Text Overlay: That feeling when your space instantly transforms ✨ Our [Candle Scent] candle is pure bliss. #BeyondTheSoaps #HomeFragrance #CandleLover #CozyVibes #HandmadeCandle #TikTokMadeMeBuyIt
• •Subject: More Than Just Soap, It's a Promise. At Beyond the Soaps, we believe what goes on your skin matters. That’s why we’re committed to crafting high-quality, natural skincare that’s always sulfate-free, paraben-free, and cruelty-free. Experience the difference of handmade luxury, made affordably for you. [Link to About Us/Shop]
• •Indulge your skin in a comforting embrace. Our [Scent Name] Body Butter is a rich, creamy blend of [Key Ingredient 1], [Key Ingredient 2], and natural oils, handcrafted to deeply moisturize and leave your skin feeling velvety soft and beautifully scented. It's more than skincare; it's a daily dose of affordable luxury. Go beyond the soap and treat your skin. #NaturalIngredients #HandmadeSkincare #BodyButterLove