Brand Tone

Empowering, Empathetic, and Serene.

Brand Values

• •Holistic Wellness
• •Authenticity
• •Mindful Living
• •Empowerment
• •Quality & Purpose

Best Practices

• •Lead with "Why": Always start from a place of purpose. Whether writing a product description or a social media post, connect the message back to the core values of holistic wellness, empowerment, and authenticity. Frame products not by what they are, but by what they enable the customer to feel or achieve on their wellness journey.
• •Use "You-Centric" Language: Speak directly to the customer, not at them. Use "you" and "your" frequently to make the copy feel personal and empathetic. The focus should always be on their experience, their feelings, and their journey.
• •Embrace Serene & Sensory Words: Use a vocabulary that evokes feelings of calm, comfort, and mindfulness. Words like "nourish," "embrace," "unwind," "ritual," "sanctuary," "soothe," and "balance" reinforce the brand's serene identity.
• •Avoid Problem/Solution Clichés: Instead of highlighting a "problem" (e.g., "Are you stressed?"), frame the message around a positive aspiration (e.g., "Find your center"). This empowering approach aligns with the brand’s value of seeing wellness as a gentle, ongoing practice, not a problem to be fixed.
• •Maintain a Consistent Voice Across All Channels: The calming, empowering tone should be unmistakable everywhere—from the website's microcopy (like button text) to email newsletters and packaging inserts. Create a simple brand voice guide for anyone creating content to ensure every word aligns with the 'Beyond The Bodi' identity.

Social Perception

The aim is for 'Beyond The Bodi' to be perceived as a sanctuary brand—a trusted, authentic, and premium source for individuals looking to cultivate a deeper connection with themselves. It should be seen as a thoughtful and aspirational leader in the wellness community, respected for its integrity and positive impact.

Copy Examples

• •Headline: More Than a Feeling. A Way of Being. Sub-headline: Your journey to holistic wellness starts here. We craft mindful essentials that nourish your mind, body, and spirit—helping you live fully, beyond the surface.
• •Product Name: The Embrace Hoodie Copy: Find your calm in a world of noise. The Embrace Hoodie isn't just a layer of comfort; it's a gentle, reassuring hug designed to soothe your senses and quiet your mind. Made from sustainable, butter-soft bamboo, it’s your daily ritual for feeling centered and secure. Because peace isn't just a place, it's something you wear.
• •Headline: Our Story is Your Story. Copy: 'Beyond The Bodi' was founded on a simple, powerful idea: wellness is not about achieving a perfect body, but about nurturing a balanced soul. We grew tired of a world that focused only on the outside. So, we created a space that looks deeper—a collection of intentionally designed goods to support your journey inward. We are here to champion your growth, honor your authenticity, and remind you that your truest self lies beyond the bodi.
• •Image: A serene, aesthetically pleasing photo of someone journaling with a cup of tea. Caption: Sunday is for replenishment. Not for hustle, not for catching up, but for pouring back into yourself. What is one small, mindful act you are doing for yourself today? Let us know below. 👇 #BeyondTheBodi #MindfulMoments #SelfCareSunday
• •Subject: Welcome. Your journey inward begins now. Body: Hello [Name], We are so grateful to have you here. At Beyond The Bodi, we believe that caring for yourself is the most profound work you can do. Our purpose is to walk alongside you on that journey, with thoughtfully created essentials that bring peace and balance to your daily life. You are now part of a community that looks beyond the surface. Welcome home to yourself. With warmth, The Beyond The Bodi Team