Brand Tone

Nostalgic, personal, and educational. It's deeply heartfelt, aiming to evoke warmth and connection to nature through descriptive, sensory language. It feels like an experienced, friendly gardener sharing passion, welcoming to all skill levels.

Brand Values

• •Heritage and Tradition
• •Connection with Nature
• •Sensory Experience
• •Education and Community
• •Authenticity

Best Practices

• •Always anchor the copy in personal anecdotes and sensory details, leading with story.
• •Authentically use "We" and "I" to maintain a personal voice, sharing the founder's story and implying a shared journey.
• •Focus on conveying feelings and emotional benefits of gardening (joy, peace, nostalgia, connection) rather than just features.
• •Embrace simplicity and warmth, avoiding jargon, to create a friendly, conversational tone.
• •Educate and empower, ensuring all copy is encouraging and supportive, welcoming all skill levels and sharing passion.

Social Perception

The brand aims to be perceived as a highly skilled, passionate, and approachable expert, functioning as a personal guide into gardening. It's seen as a niche, high-touch, heartfelt operation driven by a genuine love for the craft.

Copy Examples

• •Gardens That Tell a Story. Workshops That Grow Your Passion. Welcome to Beyond the Arbour.
• •Remember the scent of damp earth after a spring rain? Or the simple joy of a sun-ripened tomato, still warm from the vine? At Beyond the Arbour, we help you reconnect with those sensory memories and create new ones. Our workshops are designed for every gardener, from the curious beginner to the seasoned expert. Let's grow something beautiful together. #BeyondTheArbour #GardeningWorkshops #HarmonyInNature #GrowWithUs
• •Welcome nature to your doorstep, all year long. Our 'Four Seasons of Wreaths' subscription brings the best of each season's bounty right to your home. Handcrafted with materials from our farm, every wreath is a piece of our story—from the first buds of spring to the rich evergreens of winter. This isn't just decoration; it's a celebration of nature's simple, enduring beauty.
• •A letter from the garden: Workshops are now open.
• •Tired of looking at that empty patch of soil? Let's turn it into a space that makes you smile. Beyond the Arbour offers personal garden consultations and small landscape design, rooted in a lifetime of experience. We believe a garden should be a source of joy, not a chore. Visit our site to learn how we can bring your garden to life.