Brand Tone

Authentic, Community-focused, Passionate, Knowledgeable, Supportive/Inclusive, Down-to-earth/Casual, Action-Oriented

Brand Values

• •Community: Actively fostering and supporting the local skateboarding scene and its members.
• •Authenticity: Staying true to the core values and culture of skateboarding. Being skater-owned and operated is a key part of this.
• •Passion: A genuine love for skateboarding that drives the business.
• •Quality: Providing high-quality, legitimate skateboarding products from respected brands.
• •Local Support: Championing local skaters, spots, and events in Western Australia.
• •Expertise: Offering knowledgeable advice and service to customers.

Best Practices

• •Speak the Language (Authentically): Use terminology, slang, and references that are natural within skate culture, but avoid forcing it or sounding inauthentic. Staff, especially those creating content, should be immersed in skateboarding.
• •Prioritize Visual Storytelling: Skateboarding is visual. Ensure photos and videos are high-quality, action-packed, and feature real skaters and local spots. This reinforces the authentic, action-oriented tone.
• •Champion the Community: Consistently feature local skaters (not just pros or team riders), events, and user-generated content. This makes the brand feel like part of the community, not just a seller to it.
• •Engage Genuinely: Respond to comments and messages in a friendly, helpful, and casual manner. Show that there are real skaters behind the brand who are passionate and approachable.
• •Maintain a "Skater-First" Mentality: All copy, from product descriptions to social media posts, should reflect a genuine understanding of what skateboarders value: durability, performance, style, and community connection. Focus on how products serve the skater, not just on selling features.

Social Perception

Beyond Skate is generally perceived as a core, legitimate skate shop by the skateboarding community, particularly in Western Australia. It's seen as a hub for local skaters, offering not just products but also a connection to the scene. Customers and the community seem to trust the brand for its authenticity, product selection, and knowledgeable staff. It's viewed as supportive of local talent through its team riders and event involvement. The brand has a positive reputation for contributing to the growth and sustenance of the local skate culture.

Copy Examples

• •Fresh drop! 🔥 The new [Brand Name] 'XYZ' series just landed. Decks, wheels, and apparel looking too good. Swing by your local Beyond Skate or hit the link in bio. Get it before it’s gone! #beyondskate #newgear #skateboarding #perthskate
• •SATURDAY SHRED! 🛹 Join the Beyond Skate crew this Saturday at [Local Skatepark Name] from 2 PM for a chilled session. Good vibes, maybe some giveaways, and pure skateboarding. All welcome! Let's roll. #beyondskatecommunity #skatejam #perthlocal
• •GEAR UP & GO. 🔥 Up to 30% OFF selected decks & shoes. Your next session starts here. Shop the sale online & in-store. #beyondskate #skatesale #rideon
• •The Beyond Skate squad tearing up some classic Perth spots. Featuring [Skater Name 1], [Skater Name 2], and the rest of the crew. Filmed by [Filmer Name]. Press play and get stoked! Support your local. #beyondskate #skatevideo #westernaustralia #supportlocal
• •(Image: Staff member unboxing new shoes) Text Overlay: "Fresh kicks just hit the shelves! ✨ [Brand Shoe Model] now available. Come say hi! 👋 #beyondskate #[StoreLocation]"