Brand Tone

Innovative and Advanced, Performance-Driven and Aspirational, Confident and Authoritative, User-Empowering and Versatile, Sleek and Modern

Brand Values

• •Innovation
• •Performance
• •Quality and Functionality
• •Versatility and Adaptability
• •Redefining Standards
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of Beyond Power's tone (Innovative, Performance-Driven, Confident, Empowering, Modern). Include examples of 'do's and don'ts' for language, word choice, and style.
• •Emphasize Benefits through Technology: Focus on how the 'advanced technology' and 'innovative design' directly translate to tangible user benefits like superior performance, versatility, space-saving, and achieving fitness goals.
• •Use Strong, Active Verbs and Confident Language: Employ words that convey power, precision, and progress (e.g., 'engineer,' 'command,' 'shatter,' 'unlock,' 'reimagine'). Avoid passive voice and hesitant phrasing.
• •Maintain a Forward-Looking Perspective: Continuously reinforce the idea of 'pushing boundaries,' 'the future of strength,' and 'redefining standards' to align with the brand's mission.
• •Be Authentic and Transparent: While confident, avoid over-promising. Acknowledge the premium nature of the product. Leverage positive reviews and awards but also be prepared to address customer feedback transparently, as seen in their software updates based on user requests.

Social Perception

Seen as a highly innovative company with a game-changing product in the VOLTRA I. The VOLTRA I is praised for its versatility, compact design, and extensive features suitable for both home users and professionals. Men's Health awarding it 'Most Versatile Cable Machine' lends significant credibility. Users appreciate the data tracking capabilities and the unique training modes offered. Customer service is generally regarded as responsive and helpful. The high price point is a significant barrier for many potential customers, positioning it as a premium product. As a newer technology, some potential users express concerns about long-term durability and software dependency.

Copy Examples

• •VOLTRA I: Engineer Your Edge. Stop adapting to equipment. Start commanding it. Beyond Power’s VOLTRA I delivers 200 lbs of intelligent resistance, adapting to your every move. This isn't just a cable machine; it's the future of strength, in a shoebox. Train smarter, not just harder.
• •Push past your plateaus with the power of precision. The VOLTRA I offers customizable resistance curves and real-time performance data, giving you unparalleled control over your training. What limits will you shatter today? #BeyondPower #VOLTRAI #PerformanceTech
• •More Than Muscle. It's Mastery. Beyond Power integrates cutting-edge motor technology with sophisticated software to create a training experience that’s as intelligent as it is intense. From eccentric overload to isokinetic training, unlock new dimensions of strength with VOLTRA I.
• •Your Peak Performance is Waiting. Tired of compromise in your training? The VOLTRA I by Beyond Power brings elite, versatile resistance training to any space. Awarded 'Most Versatile Cable Machine' by Men's Health, it’s time to discover what your body is truly capable of.
• •The Gym, Reimagined. The VOLTRA I packs an entire gym's worth of cable exercises and advanced training modes into a device you can mount anywhere. Experience the freedom to train without limits, powered by Beyond Power innovation.