Brand Tone

sophisticated, minimalist, artistic, and quietly innovative. It's also aspirational yet accessible, focusing on elevating everyday objects. The language used is descriptive and evocative, emphasizing design philosophy and craftsmanship. There's an element of intrigue and discovery

Brand Values

• •Design Excellence & Innovation: Creating "functional sculptures" and "poetic products" that are "different from the norm." This includes a focus on simplicity, quality, and innovative functionality.
• •Quintessential Quality: Finding and expressing the essential quality of things, whether through function, material, or metaphor.
• •Metaphysical & Imaginative: Designing objects that offer space for imagination and go "beyond the physical form itself."
• •Timeless Aesthetic: Crafting high-end items with a timeless look, aiming to break away from market standards.
• •Quality Craftsmanship: Emphasis on well-made items.

Best Practices

• •Emphasize "Poetic Functionality": Consistently use language that highlights both the artistic/sculptural nature of the products and their practical use. Words like "sculptural," "poetic," "minimalist," "innovative," and "crafted" should be staples.
• •Focus on the "Why" Beyond the "What": Don't just describe the product; explain the design philosophy behind it. Convey the idea of objects that "probe the values beyond the physical form itself."
• •Maintain a Sophisticated and Clean Vocabulary: Avoid overly casual slang or overly technical jargon (unless explaining a specific innovative feature concisely). The language should mirror the clean lines and refined nature of the products.
• •Evoke a Sense of Discovery and Quiet Intrigue: Subtly hint at the unique experience of interacting with the objects, aligning with their statement that "It won't take long until you figure it out, and that magic moment of surprise reveals the true essence of our design."
• •Visual-Verbal Harmony: Ensure that the tone of the copy consistently aligns with the minimalist, artistic, and high-quality imagery used across all platforms. The words should enhance and explain the visual story, not contradict it.

Social Perception

high-end design brand offering unique, aesthetically pleasing, and thoughtfully crafted items. Customers likely appreciate the blend of functionality and art in everyday objects. The association with prestigious retailers and features in design publications contributes to a perception of quality and exclusivity. The term "logical sculptures" is frequently used by the brand and in descriptions, shaping this perception.

Copy Examples

• •Headline: Elevate the Everyday. Discover Objects Beyond Expectation. Body: At Beyond Object, we believe that the items you interact with daily should be more than just functional. They should be an experience. Explore our collection of desktop accessories and home décor, where minimalist design meets sculptural artistry.
• •Headline: The Art of Utility. Body: Introducing the [Product Name]. More than a [product category], it's a statement in form and function. Crafted with precision in London, designed to inspire your space.
• •Headline: Beyond Form. Beyond Function. Beyond Object. Body: We delve into the essence of materials and the poetry of design to create pieces that resonate. Uncover the unexpected beauty in everyday utility.
• •Headline: Curated for the Discerning Eye. Body: Each Beyond Object creation is a testament to innovative design and meticulous craftsmanship. Transform your environment with pieces that speak to a life lived with intention and style.
• •Headline: Where Simplicity Meets Sculpture. Body: Discover the [Product Name] – a harmonious blend of minimalist aesthetics and sculptural presence. Designed not just to serve a purpose, but to evoke a feeling.