Brand Tone

Empathetic & Understanding, Stylish & Modern, Comfort-focused & Practical, Confident & Empowering, Authentic & Relatable, Conscious & Responsible

Brand Values

• •Adaptability & Versatility
• •Comfort
• •Style & Self-Expression
• •Sustainability & Ethical Production
• •Quality & Longevity
• •Community & Empowerment

Best Practices

• •Always speak from a place of understanding the journey of womanhood and motherhood. Use language that acknowledges challenges and celebrates triumphs.
• •Focus on how the clothes make the wearer feel – comfortable, confident, stylish, like themselves. Use positive and uplifting words.
• •Consistently remind customers that these are not just maternity clothes but pieces designed for life, adaptable to various stages and built to last.
• •Share real stories (founder's, customers') and use a voice that feels genuine and approachable, avoiding overly technical fashion jargon.
• •Talk about ethical choices and sustainable materials as an integral part of the brand's quality and care, rather than a separate, preachy message.

Social Perception

Customers and media view Beyond Nine as a game-changer in maternity and womenswear, offering stylish, comfortable, and sustainable alternatives to traditional options. The clothing is consistently praised for its comfort and fabric quality. While sometimes perceived as pricier, many feel the versatility and longevity justify the cost. Appreciated for catering to various body shapes and life stages, not just pregnancy. The commitment to sustainability and ethical practices resonates well with consumers. The popularity of the brand sometimes leads to items selling out quickly.

Copy Examples

• •Beyond Nine: Feel-good clothing for every you. Stylish, comfortable pieces designed to move with you, through pregnancy, motherhood, and all the moments in between.
• •Meet your new everyday hero. Our [Jumpsuit Name] is crafted from soft, [Fabric Type, e.g., organic cotton jersey] for ultimate comfort, whether you're chasing little ones or chasing your dreams. Designed with a flexible fit for your changing body and easy [Feature, e.g., nursing access], it's the one piece you'll live in, long after nine months.
• •Your style doesn't pause. Neither should your wardrobe. ✨ At Beyond Nine, we create clothes that celebrate every stage of womanhood, offering comfort without compromising on a modern aesthetic. #BeyondNine #StyleForLife #ComfortIsKey #SustainableFashion #MotherhoodStyle
• •Founded from a desire for maternity wear that felt like *us*, Beyond Nine has grown into a movement for adaptable, stylish, and ethically made clothing. We believe your wardrobe should evolve with you, making you feel confident and comfortable every step of the way.
• •Comfort just got an upgrade ✨ Your Beyond Nine favorites are waiting.