Brand Tone

Artisanal & Passionate, Authentic & Honest, Community-Oriented & Welcoming, Quality-Focused & Confident

Brand Values

• •Quality & Craftsmanship
• •Natural & Organic Ingredients
• •Authenticity
• •Community
• •Health-Conscious Options
• •Customer Satisfaction

Best Practices

• •Focus on "Artisanal" and "Handcrafted": Consistently use words that evoke skill, tradition, and small-batch quality (e.g., "hand-shaped," "stone-milled," "small-batch," "artisan," "traditional methods," "slow-fermented").
• •Highlight Ingredient Integrity: Emphasize the "organic," "natural," "locally sourced" (where applicable), and "preservative-free" aspects of your ingredients. Be specific about the quality of flour or other key components. This builds trust and reinforces quality.
• •Evoke Sensory Experiences: Use descriptive language that appeals to taste, smell, and touch (e.g., "crusty," "tangy aroma," "buttery," "flaky," "warm," "rich," "velvety").
• •Maintain a Warm and Welcoming Voice: Even when talking about the technical aspects of baking, keep the language approachable and friendly. Use "we" and "our" to create a connection. The name "Tell Your Friends Cafe" itself suggests a personal, inviting approach.
• •Be Authentic and Passionate: Let the genuine love for baking and quality shine through. Share your story, the "why" behind your methods, and the care that goes into each product. Avoid overly corporate or generic marketing speak.

Social Perception

Highly Regarded for Quality, Worth the Price (Generally), Go-To for Sourdough & Croissants, Friendly & Local Gem, Trustworthy, Tell Your Friends Cafe: Perceived as a provider of fresh, healthy, and considerate meal options, accommodating dietary needs (vegetarian/vegan). It's seen as a cozy spot with good coffee and a pleasant vibe.

Copy Examples

• •Our heart and soul, baked into every loaf. ✨ This is our signature organic Sourdough – crafted slowly, with wild yeast and the finest Canadian grains. Taste the tradition, feel the goodness. Swing by and take a warm loaf home. #BeyondBread #ArtisanSourdough #VancouverBakery #RealBread #Organic
• •Good mornings start here. ☀️ At Tell Your Friends Cafe & Beyond Bread Bakery, we believe in simple pleasures: a perfectly flaky croissant, a rich cup of ethically sourced coffee, and a moment of peace. Made with love, from our ovens to your table. What are you craving today? #TellYourFriendsCafe #BeyondBreadVancouver #Kitsilano #VancouverEats #HandmadePastries
• •Experience Authentic Artisan Baking. Beyond Bread brings you handcrafted organic sourdough, exquisite pastries, and more – all made with the purest ingredients and time-honored techniques. Order online for a taste of true craftsmanship.
• •Hello [Customer Name], just a friendly note from your bakers at Beyond Bread! This week, we're thrilled to introduce our [Seasonal Fruit] & Almond Croissant. Imagine: layers of buttery, flaky pastry, a touch of [Seasonal Fruit] sweetness, and toasted almonds for that perfect crunch. It's a little bite of sunshine, handcrafted with the care you’ve come to expect. Pop in and tell your friends! #SeasonalSpecial #ArtisanPastry #VancouverFoodie
• •Baked Fresh, Naturally. Our breads are a labor of love, made with 100% organic Canadian grains and a slow, natural fermentation for a flavour and texture that’s simply beyond. Ask us about today's bake! #KnowYourBaker #OrganicBread