Brand Tone

Creative, Confident, and Glamorous

Brand Values

• •Quality Craftsmanship
• •Accessibility and Convenience
• •Customer Empowerment
• •Style and Self-Expression

Best Practices

• •Lead with "Glamour and Craft": Every piece of copy, from a tweet to a product description, should reflect the core identity of being both handcrafted (artistic, quality) and glamorous (stylish, confident). Use evocative and descriptive words that speak to the aesthetic.
• •Maintain a Confident, Not Arrogant, Voice: Be authoritative about your product's quality and style. State the benefits clearly and directly. Avoid overly casual slang that might dilute the "premium handcrafted" feel, but maintain a friendly and approachable tone.
• •Keep Visuals and Text Aligned: The clean, high-quality, and glamorous aesthetic of your product photography should be matched by the copy. If the image is bold and dramatic, the caption should be confident and empowering. If it's a simple, elegant set, the copy should reflect its timeless chic.
• •Focus on the "Why," Not Just the "What": Instead of just saying "Here are our new nails," frame it with the benefit to the customer. For example, "Ready for your weekend close-up?" or "The perfect finishing touch for your event." This connects the product to the customer's life and aspirations for glamour and style.
• •Use a Consistent Lexicon: Create a list of brand-centric words and phrases to use regularly, such as "Handcrafted," "Glam Factor," "Seamless Manicure," "Artistry," and "Elevate Your Style." This repetition reinforces brand identity and values across all platforms.

Social Perception

Due to the limited external feedback, the social perception of Beyond Basic Beauty, LLC is primarily shaped by the brand itself. On their Instagram, the perception is that of a high-quality, aesthetically pleasing product. The lack of public reviews or mentions on third-party sites means there is little data on broader customer satisfaction, product durability in practice, or customer service experiences. The brand is perceived as a specialized artisan boutique rather than a large-scale commercial entity.

Copy Examples

• •Unleash your inner fire. 🔥 Introducing the 'Amber Fire' set from our Beyond Basic Collection. Handcrafted to perfection with fiery marble accents, this set isn't just a manicure, it's a statement. Ready to turn up the heat? Tap to shop now. #BeyondBasicBeauty #PressOnNails #NailArt #HandcraftedNails #GlamFactor
• •Sheer Pink: Elegance at your fingertips. Our 'Sheer Pink' set offers a timeless, polished look for any occasion. Handcrafted from top-quality materials, these nails provide a durable, glossy finish for a flawless manicure in minutes. Each set includes our complete application kit for a seamless at-home experience. Simple, chic, and always in style.
• •✨ Instant Glam Inside: Your Ready-to-Ship Nails Await!
• •Tired of expensive salon appointments and damaging acrylics? Elevate your style with Beyond Basic Beauty. Our handcrafted press-on nails deliver a flawless, long-lasting manicure from the comfort of your home. From chic solids to glamorous accent designs, find your perfect set. Shop now and discover the art of the perfect manicure.
• •Beyond Basic Beauty, LLC ✨ | Artistry at your fingertips. 💅 100% Handcrafted Press-On Nails 💎 Quality. Glamour. Convenience. 👇 Shop the collections