Brand Tone

Inspirational, Encouraging, Sincere, Faithful, Modern, Stylish, Community-Oriented, Welcoming, Gentle & Approachable

Brand Values

• •Faith
• •Hope & Love
• •Quality & Thoughtful Design
• •Expression & Testimony
• •Everyday Grace
• •Community

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (inspirational, sincere, modern, welcoming, gentle), key messaging themes (hope, faith, love, everyday grace), and common words/phrases to use or avoid. Share this with anyone creating content.
• •Anchor in Core Values: Ensure all copy, whether for product descriptions, social media, or ads, reflects the brand's foundational values of faith, hope, quality, and expression. Ask: "Does this sound like Beyond All Things? Does it align with what we believe?"
• •Speak to Your Community: Understand the audience – individuals seeking to express their Christian faith in a modern way. Use language that resonates with their experiences, aspirations, and understanding of faith. Foster a sense of connection and belonging.
• •Maintain Authenticity and Sincerity: The messaging should always feel genuine and heartfelt. Avoid overly commercial or superficial language that could undermine the faith-based nature of the brand. Authenticity builds trust.
• •Review and Refine Consistently: Regularly review all public-facing copy across different platforms to ensure it aligns with the established tone and values. Get feedback and be willing to adapt while staying true to the core identity. This includes checking for consistency in how faith-based concepts and scriptures are presented.

Social Perception

Positive among immediate audience due to designs and faith-based messages. Lacking widespread, third-party reviews, but tied to positive representation of modern Christian values.

Copy Examples

• •Wear your hope. ✨ Our new 'Grace Unseen' tee is more than just a shirt – it's a soft reminder of the quiet strength that faith brings to your everyday. Modern design, timeless truth. Shop now and carry your inspiration. #FaithFashion #ChristianApparel #HopeAndGrace
• •In every season, He is near. May your day be filled with small moments of joy and the comforting presence of His love. What Bible verse is speaking to you this week? Share with our community below! 👇 #BeyondAllThings #CommunityInChrist #DailyFaith
• •Discover meaningful pieces for your journey. Our latest collection is thoughtfully designed to weave inspiration into your daily life. From cozy hoodies that share a message of hope, to elegant accessories that carry a promise. Find your new favorite reminder at beyondallthings.co. #ModernFaith #ChristianLiving #PurposefulPieces
• •Looking for ways to keep your faith vibrant amidst a busy life? Our new blog post explores 5 simple yet powerful practices to connect with God daily. Sometimes, the smallest acts can bring the greatest peace. Read more on the blog! (Link in bio) #FaithJourney #SpiritualGrowth #BeyondAllThingsBlog
• •Share the light, for a little less. ✨ For a limited time, enjoy 15% off our entire collection of modern Christian apparel and accessories. Perfect for gifting or as a treat for yourself. Let your style speak your faith. Use code FAITH15 at checkout. #ChristianGifts #FaithInspired #Sale