Brand Tone

aspirational, helpful, and enthusiastic

Brand Values

• •Hair Health and Protection: Beyeza emphasizes that their tools and accessories are designed to help keep hair healthy and prevent damage. They highlight products like satin bonnets for preventing dryness, tangles, and frizz.
• •Ease of Use and Efficiency: The brand consistently promotes the idea that their styling tools allow users to achieve desired looks quickly and effortlessly, fitting into daily routines. Phrases like "snel en efficiënt" (fast and efficient) are used.
• •Achieving Professional/Salon-Quality Results at Home: Beyeza positions its products as enabling customers to create professional-looking hairstyles themselves.
• •Boosting Confidence: The brand links looking good with feeling confident, suggesting their products help users "straal je altijd zelfvertrouwen uit" (always radiate self-confidence).
• •Innovation and Functionality: Beyeza states they combine style, functionality, and hair protection in their designs, aiming for an ergonomic and professional styling experience.
• •Customer Satisfaction: The website highlights positive customer testimonials. Their FAQ page also indicates a focus on customer service.

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of Beyeza's tone (aspirational, helpful, enthusiastic), including do's and don'ts for language, specific positive keywords (e.g., "effortless," "confidence," "healthy," "shine," "salon-quality"), and a style guide for consistency across all platforms.
• •Focus on Benefits, Not Just Features: While mentioning product features (e.g., "ceramic coating," "multiple heat settings"), always tie them back to the user's benefit (e.g., "gentle on your hair," "perfect for your hair type," "achieve your dream style quickly"). Emphasize how Beyeza products solve problems and make life easier or more beautiful.
• •Use Engaging and Encouraging Language: Incorporate words and phrases that inspire and motivate users (e.g., "discover," "unlock," "transform," "your best hair," "get ready to"). Use exclamation points judiciously to convey enthusiasm.
• •Maintain Authenticity in User-Generated Content (UGC) and Testimonials: When sharing customer reviews or UGC, ensure the language used to introduce or caption it aligns with the brand's positive and helpful tone, while letting the customer's authentic voice shine through.
• •Regularly Audit Content: Periodically review website copy, social media posts, email newsletters, and ad campaigns to ensure the tone remains consistent and effectively communicates Beyeza's values and message. Adjust as needed based on performance and customer feedback.

Social Perception

largely positive, particularly regarding product effectiveness and ease of use

Copy Examples

• •Headline: Unlock Your Best Hair Days, Effortlessly. Body: Tired of battling frizz and endless styling? Beyeza's innovative hair tools are designed for healthy, gorgeous hair without the fuss. Get ready to turn heads! #BeyezaGlowUp
• •Headline: Salon-Perfect Curls Are Just a Click Away! Body: Dream of bouncy, lasting curls but short on time? Our Automatic Curler gives you flawless results in minutes. Effortless styling, ultimate confidence. Shop now and discover the magic! #BeyezaCurls
• •Headline: Protect Your Shine, Even While You Sleep. Body: Wake up to smoother, healthier hair! Our luxurious Satin Bonnets reduce breakage and frizz overnight. Because your hair deserves the best care, 24/7. #BeyezaBeautySleep
• •Headline: Your Shortcut to Stunning Blowouts! Body: Get that fresh-from-the-salon voluminous look at home with our Thermal Brush. Easy to use, gentle on your hair, and delivers incredible shine and body. Styling just got an upgrade! #BeyezaBlowout
• •Headline: Healthy Hair is Happy Hair. We're Here to Help! Body: At Beyeza, we believe beautiful hair starts with healthy hair. Our tools are crafted to style and protect, so you can express yourself confidently every day. Explore the collection and love your locks! #BeyezaHairCare