Brand Tone

Energetic and Bold, Empowering and Inspirational, Fun-loving and Modern, Female-Led and Supportive, Professional yet Approachable

Brand Values

• •Creativity and Self-Expression
• •Quality and Innovation
• •Community and Empowerment
• •Inspiration
• •Customer Focus

Best Practices

• •Embrace Bold & Energetic Language: Use strong verbs, vibrant adjectives, and contemporary slang (where appropriate for the platform) that resonate with a confident, modern audience. Think 'banging,' 'slay,' 'vibe,' 'baddie.'
• •Focus on Empowerment and Creativity: Craft messages that inspire nail technicians, encouraging them to experiment, express themselves, and feel confident in their skills. Highlight the 'creative freedom' your products offer.
• •Maintain a Professional Edge: While being fun and modern, ensure the copy also reflects the high quality and professional-grade nature of the products. Mention benefits like 'HEMA-free,' 'self-levelling,' and 'revolutionary formula' where relevant.
• •Foster a Sense of Community: Use inclusive language ('our girls,' 'join the team,' 'our community') and highlight the female-led aspect of the brand to build connection and loyalty.
• •Be Consistent Across All Platforms: Whether it's a website product description, an Instagram caption, or a TikTok video script, the core energetic, empowering, and professional-yet-approachable tone should shine through. Adapt the specific language slightly to suit the platform's audience and format, but keep the brand's soul intact.

Social Perception

Positive product reviews, appreciation for low odor monomer, good for professionals and beginners, strong community engagement, responsive (generally), brand recognition and appeal

Copy Examples

• •Headline: Unleash Your Inner Nail Baddie. Body: Stop dreaming, start creating. Bexy Glow's pro-grade acrylics and vibrant colours are here to turn your wildest nail fantasies into reality. Get ready to slay, every day. #BexyGlow #NailArt #CreativeFreedom
• •Headline: Not Your Average Nail Supply. Body: We're Bexy Glow. Female-led, quality-obsessed, and here to shake up your nail game. Our innovative formulas make application a dream, so you can focus on what you do best: creating banging nail art that screams YOU. #NailTechRevolution #BexyGlowQuality
• •Headline: Glow Up Your Kit. ✨ Body: It's time for a serious upgrade. Bexy Glow brings you revolutionary acrylics, HEMA-free monomers, and colours that pop. Designed for nail artists by nail artists. Let's create a forever vibe, together. #ProfessionalNails #BexyGlowVibes
• •Headline: Dare to Be Different. Dare to Be Bexy Glow. Body: Tired of the same old shades? So were we. That’s why we created a universe of vibrant, high-pigment colours designed to inspire your most experimental sets yet. What masterpiece will you create today? #BexyGlow #NailInspo #SelfExpression
• •Headline: Join the Glow-Up Revolution! Body: Bexy Glow is more than just products; it's a community of passionate, energetic nail techs pushing boundaries. Our self-levelling, buttery-smooth formulas are calling your name. Are you ready to answer? #BexyGlowCommunity #NailTechnician #ProNails