Brand Tone

Informative and Direct, Commercial and Promotional, Accessible and Service-Oriented, Aspiring to be Modern/Trendy

Brand Values

• •Variety and Accessibility
• •Convenience
• •Value for Money
• •Trust (aspired)
• •Focus on Wellbeing

Best Practices

• •Prioritize Clarity and Information: Ensure product descriptions are clear, concise, and provide all essential details (origin, key features, benefits). Avoid jargon where possible, or explain it.
• •Maintain a Helpful and Approachable Voice: Especially in customer service interactions, FAQs, and "About Us" sections. Use language that is welcoming and solution-oriented.
• •Highlight Value Consistently: Whether it's variety, convenience (fast shipping, easy payment), or price benefits (offers, free shipping thresholds), ensure these core value propositions are woven into relevant copy.
• •Adapt to Platform Nuances (but stay true to core): While TikTok copy can be more playful and use trending elements, the core message about product availability, benefits, or promotions should still align with the overall informative and value-driven approach.
• •Be Transparent: Clearly communicate shipping times, return policies, and how warranties are handled. This builds trust even when the information isn't entirely "positive" (like being an intermediary for warranties). Transparency is a key part of an accessible and trustworthy tone.

Social Perception

Emerging E-commerce Player, Source for Imported Goods, Generally Positive for Service, Mixed Awareness, Rappi Partnership

Copy Examples

• •Unlock a world of possibilities! 🌍 From the latest tech to wellness essentials, Bexo Perú brings top imported products right to your door. Shop smart, live better. #BexoPerú #OnlineShopping #Variety
• •Invest in your wellbeing with Bexo Perú. 🌱 Discover our wide range of premium imported supplements. Fast delivery in Lima! Your health journey starts here. #SaludBexo #Vitaminas #Bienestar
• •Upgrade your life with the coolest gadgets! 🎧 Mini projectors, headphones, and more. Get 'Entrega Inmediata' in Lima if you order before 3 PM. Don't wait, innovate! #TecnologíaBexo #Gadgets #Importados
• •🎉 Bexo Deals Are ON! 🎉 Amazing discounts on your favorite imported products. Easy online payment and shipping across Perú. Click to save now! #OfertasBexo #Descuentos #CompraInteligente
• •Shopping online should be simple and secure. At Bexo Perú, we offer clear shipping options (Same-day or International!), easy returns, and dedicated customer support. Your satisfaction is our priority. #ConfianzaBexo #ServicioAlCliente #CompraSegura