Brand Tone

aspirational, trendy, and confident

Brand Values

• •Individuality and Self-Expression
• •Modern Style
• •Meaningful Connection
• •Quality and Accessibility

Best Practices

• •Lead with Confidence: Use strong, active, and aspirational language. Phrases like "Watch Me Now," "High Style," and "Own Your Shine" align with the brand's confident tone.
• •Blend Trend and Timelessness: Always connect current trends (e.g., "permanent jewelry," "tennis sparklers") with timeless emotional values (e.g., "connection," "love," "self-expression").
• •Emphasize the Experience, Not Just the Product: Especially for permanent jewelry, focus on the process, the meaning, and the feeling. Use words like "symbolize," "celebrate," "connect," and "experience."
• •Keep it Visually Descriptive and Clean: Mirror the website's modern aesthetic in the copy. Use short sentences, bullet points for features, and evocative but simple adjectives (e.g., "dainty," "sparkling," "sleek").
• •Maintain a Consistent Call to Action (CTA): Guide the customer clearly. Use action-oriented CTAs that reflect the brand's voice, such as "Discover Your Sparkle," "Book Your Experience," or "Shop the Trend." This creates a cohesive journey from ad to purchase.

Social Perception

likely perceived by its target audience as a fashionable and relevant provider of a unique, personalized service

Copy Examples

• •Weld your bond. ✨ Our permanent bracelets are more than just jewelry; they're a symbol of the stories and connections that shine forever. Tag your bestie and book your experience. #BexAndLaine #PermanentJewelry #FriendshipGoals
• •Effortless Style, Unbroken. Discover our collection of custom-fit permanent jewelry. No clasp. No fuss. Just pure, 24/7 sparkle. Your forever piece awaits.
• •This Season’s Must-Have Is Here… Forget trends that fade. The Tennis Sparkler necklace is your new timeless essential. Perfectly crafted to catch the light and every eye in the room. Shop the collection that’s already turning heads.
• •Whisper-thin and wonderfully chic. Our 'Let's Do Dainty' necklace is designed for the modern minimalist. Made with high-quality, 14k gold-filled materials, it’s a subtle statement you’ll never want to take off. Perfect for layering or letting it shine on its own.
• •The spark is real! ✨ Watch how we create your custom-fit permanent jewelry in our studio. It’s painless, quick, and a totally unique way to mark a moment. Ready for your own? Click to book your appointment with Bex and Laine today!