Brand Tone

friendly, informative, inspiring, and conscious

Brand Values

• •Better for people and the environment
• •Sustainable and conscious choices
• •High percentage of natural ingredients
• •Prioritizing ingredients of organic origin
• •Accessibility and affordability without compromising quality
• •Cruelty-free
• •Vegan-friendly options
• •Transparency and reliability

Best Practices

• •Ensure all copy reflects the commitment to natural, organic, sustainable, and ethical products. The "why" behind the brand should shine through.
• •While informative, avoid overly technical jargon. Keep the language accessible, friendly, and relatable to a broad audience interested in conscious living, not just experts.
• •Focus on the positive impact of making conscious choices, rather than using fear-based tactics. Empower customers to feel good about their purchases.
• •Whether it's a website product description, an Instagram caption, or a TikTok video, the tone and core messaging should remain consistent to build brand recognition and trust.
• •Provide value beyond the products themselves. Share tips for sustainable living, explain the benefits of natural ingredients, and tell the stories behind the brands you carry. This builds authority and a deeper connection with the audience.

Social Perception

generally perceived positively as a reliable source for natural, organic, and sustainable products

Copy Examples

• •Embrace your natural glow! ✨ Our latest collection of fruit-pigmented makeup is here to enhance your beauty, guilt-free. Discover shades that love your skin and the planet. #BewustMooi #NatuurlijkeMakeUp
• •Did you know that choosing organic skincare can make a world of difference? 🌿 At Bewust Puur, we believe in the power of nature to nourish your skin. Learn more about our ingredient philosophy on the blog! #DuurzaamLeven #HuidverzorgingTips
• •Ready to make a simple switch for a big impact? Our zero-waste essentials are designed to help you live more sustainably, one step at a time. Join the conscious living movement! 💚 #ZeroWasteThuis #BewusteKeuze
• •Treat your little one (and the planet!) with the purest care. 👶 Our organic baby collection is gentle, safe, and made with love. Because every conscious choice counts. #NatuurlijkeBaby #Ouderschap
• •Transform your daily routine into a ritual of self-care and sustainability. From refreshing shower gels to nourishing body butters, discover products that are as kind to your skin as they are to the earth. 🛀 #WellnessWoensdag #EcoBeauty