Tono de Marca

Aspirational, confident, and edgy; empowering and direct, speaking to trendsetters and rebels, fostering a sense of belonging to a forward-thinking community.

Valores de Marca

• •Individuality and Authenticity
• •Quality and Craftsmanship
• •Exclusivity
• •Sustainability
• •Modern Fusion

Mejores Prácticas

• •Lead with 'You,' Not 'We': Frame messaging around the customer's identity and aspirations. Instead of 'We make cool clothes,' use 'Your style is a statement, and we provide the canvas.' This reinforces the value of individuality.
• •Use Empowering Verbs: Employ strong, active verbs like 'unleash,' 'dare,' 'break,' 'defy,' and 'create.' This aligns with the brand's edgy and confident tone.
• •Maintain Exclusivity in Language: Consistently use terms like 'limited drop,' 'exclusive,' and 'curated collection' to reinforce the idea that customers are part of a select group of trendsetters.
• •Balance Attitude with Quality: While the tone is rebellious, always ground it in the tangible value of the product. Mention 'premium quality,' 'meticulous craftsmanship,' and '240 GSM cotton' to justify the price point and build trust.
• •Keep it Confident and Concise: Avoid overly complex or passive language. The brand's voice is direct and self-assured. Short, impactful sentences often work best, especially on social media, reflecting the 'effortless coolness' the brand embodies.

Percepción Social

Perceived as a niche streetwear brand for fashion-conscious youth (Millennials and Gen Z) who appreciate unique, artistic designs, quality, and comfort. Seen as distinct from mainstream fashion, appealing to those who want to make a statement, strongly linked to urban style, alternative fashion, and the creative class.

Ejemplos de Copy

• •Standard is boring. Your wardrobe deserves a masterpiece. Our new limited drop is here to blur the lines between art and attitude. Don't just wear a t-shirt, wear a statement. #BeWilder
• •You weren't born to blend in. You were born to stand out. This is more than fabric; it's your armor against the ordinary. Swipe up to own your individuality.
• •Tired of the same old uniform? We get it. BeWilder is for the rebels, the creators, the ones who write their own rules. Premium streetwear, limited drops. Your new favorite tee is waiting.
• •The world wants you to conform. We invite you to break free. As part of the BeWilder crew, you get first dibs on our latest collection—crafted for the fearless. Shop now before it's gone.
• •Engineered from premium 240 GSM cotton, this isn't just an oversized tee; it's a second skin. The design speaks for itself, and so do you. Quality you can feel, style that gets you noticed. Built for the bold.