Brand Tone

Irreverent and Edgy, Fun and Humorous, Bold and Expressive, Youthful and Counter-Culture

Brand Values

• •Individuality and Self-Expression
• •Uniqueness
• •Fun/Wild Side
• •Alternative Fashion

Best Practices

• •Embrace the Edge: Don't shy away from humor that's a bit dark, sarcastic, or shocking (within appropriate limits for your audience). Use playful irreverence.
• •Speak Their Language: Use slang, cultural references (relevant to alternative scenes like rave, goth, pop culture), and an informal, conversational style that resonates with a younger, counter-culture audience. Avoid overly corporate or stiff language.
• •Focus on Individuality: Constantly reinforce the idea of self-expression, standing out, and being unique. Use words like "you," "your style," "unleash," "dare."
• •Keep it Energetic and Bold: Use strong verbs, exclamations (sparingly for impact), and a confident voice. The copy should feel exciting and a little rebellious.
• •Visual-Verbal Consistency: Ensure the tone of the copy matches the visual style of the products and marketing materials. If the clothes are loud and wild, the copy should be too.

Social Perception

Source for Unique/Niche Products, Concerns about Quality and Customer Service, Hit-or-Miss Reliability, Nostalgia Factor

Copy Examples

• •Headline: Stop Scrolling. Start Shocking. Body: Your wardrobe called. It's bored. Inject some chaos with our latest "WTF was that?!" collection. Not for the faint of heart, or anyone named Karen. Shop now and apologize later. #BeWild
• •Headline: Normal is Overrated. Body: Why blend in when you were born to stand out? Bewild.com: Your official supplier of wearable rebellion and questionable life choices. Find your freak flag and fly it high. #UnleashYourWild
• •Headline: Warning: May Cause Double Takes. Body: Our new arrivals are here to stir things up. From offensively funny tees to gear that glows as hard as you do. Get ready to own the night (and probably confuse your grandma). What are you waiting for? #BewildAndProud
• •Headline: Life’s Too Short for Boring Clothes. Body: Seriously. Ditch the beige. We've got the threads that scream 'you' – even if 'you' is a glitter-loving, rave-attending, sarcasm-wielding unicorn. Your inner wild child is calling. Answer it. #DressLoud
• •Headline: Not Found in Mainstream Stores (Thank Goodness). Body: If everyone else is wearing it, why would you want to? Bewild.com is where unique souls find their uniform. Gear up, get weird, and let the world know you're not playing by their rules. #DareToBeDifferent