Brand Tone

Accommodating, Customizable, Celebratory, Fun, Service-Oriented, Personal, Direct, Informative, Expression, Individuality

Brand Values

• •Personalization & Customization
• •Celebration & Making Memories
• •Customer Service & Collaboration
• •Quality/Craftsmanship

Best Practices

• •Prioritize "You" and "Your": Focus the language on the customer, their event, and their desires. This reinforces the custom, personal, and service-oriented aspects of the brand.
• •Embrace an Enthusiastic and Celebratory Voice: Use positive and exciting language when talking about events and products. Words like "unforgettable," "special," "epic," "shine," and "legendary" can convey this.
• •Clearly Highlight Customization Options: Regularly remind customers that designs can be personalized or created from scratch. Use phrases like "your design idea," "bring your vision to life," "fully customizable," etc.
• •Maintain a Helpful and Approachable Demeanor: Ensure the language is inviting and makes customers feel comfortable sharing their ideas. Avoid overly formal or technical jargon. The invitation to "send us a message" for custom orders is a good example to emulate.
• •Keep it Direct and Easy to Understand: While being fun and celebratory, ensure the core message about the product and how to order is clear and straightforward. Avoid ambiguity, especially regarding the customization process and what they offer (party favors and gifts).

Social Perception

Positive (reliable and providers of quality customized goods), Niche & Event-Focused (go-to for personalized party favors and gifts rather than a general apparel brand)

Copy Examples

• •Headline for Bachelorette Party Collection: Your Vibe, Your Tribe, Your Unforgettable Bash! ✨ Let's create custom gear that screams 'YOU' for your bachelorette send-off. Get personal, get loud, get memorable!
• •Product Description Snippet for Custom Birthday Shirts: It's your year to shine! Don't just celebrate your birthday, announce it with a custom tee designed by you, for you (or your favorite birthday star!). From spunky slogans to elegant monograms, we'll help you 'be vocal' about the big day.
• •Email Subject Line for Custom Orders: Got a Design Dream? Let's Make It Real at Be Vocal Designs!
• •About Us Snippet Emphasizing Customization: At Be Vocal Designs, we believe your special moments deserve a personal touch. That's why we don't just sell party favors; we co-create them with you. Share your vision, and we'll handle the crafting, right here in Charlotte, NC.
• •Call to Action for a Group Trip Collection: Planning an epic girls' trip? Make it legendary with matching custom gear! From sassy tanks to cute can coolers, tell us your theme, and we'll design the perfect keepsakes. Let's get your crew talking!