Brand Tone

Engaging and Enthusiastic, Informative and Quality-Focused, Playful and Whimsical, Slightly Daring/Challenging

Brand Values

• •Quality and Craftsmanship
• •Innovation
• •Enjoyment and Satisfaction
• •Broad Appeal
• •Engagement with Culture

Best Practices

• •Embrace the Joy of Puzzling: Always convey the fun, satisfaction, and sense of accomplishment that comes with completing a puzzle. Use words like "joy," "discover," "create," "masterpiece," "challenge," and "reward."
• •Highlight Japanese Quality and Innovation: Subtly weave in the brand's heritage of Japanese craftsmanship and their history of puzzle innovation (e.g., "precision-cut," "innovative 3D designs," "vibrant printing technology").
• •Segment Tone by Product Line: While maintaining an overall enthusiastic voice, adjust the tone for specific products. Be more playful and whimsical for children's or cute character puzzles, and more intense or daring for the "hell" series or highly complex art puzzles.
• •Engage the Community: Use questions, calls to action (like sharing completed puzzles), and user-generated content to foster a sense of community among puzzle enthusiasts. Actively respond to comments and messages.
• •Be Visual and Descriptive: Puzzles are a visual product. Use descriptive language that complements the imagery, highlighting colors, details, themes, and the "feel" of the puzzle (e.g., "sparkling crystal," "velvet-smooth pieces," "mind-bending micro detail").

Social Perception

Reputable Puzzle Maker, Source of Unique and Difficult Puzzles, Collector's Items, Fun and Engaging, Japanese Quality

Copy Examples

• •Unleash your inner artist and piece together a masterpiece. BEVERLY's latest [Puzzle Name] offers a symphony of color and detail, crafted with Japanese precision for a truly luxurious puzzling experience. Get ready to get lost in every captivating piece.
• •Think you've conquered them all? BEVERLY's infamous Micro Puzzle series is back to test your limits! Thousands of tiny pieces, one epic challenge. Dare to dive into the 'Jigso-mania' and emerge a puzzle legend?
• •Bring [Character Name] to life in sparkling 3D! BEVERLY's Crystal Puzzles are a dazzling delight to assemble and display. A perfect, adorable challenge for fans and collectors. Catch the sparkle!
• •From breathtaking landscapes to your favorite animated friends, BEVERLY puzzles are all about the joy of discovery, piece by piece. What masterpiece are you creating this weekend? Share your progress with #BeverlyPuzzles!
• •Why choose BEVERLY? It's the dedication to quality, the thrill of innovation, and the promise of a 'luxurious time that satisfies your curiosity.' Experience the difference with our latest collection, featuring ultra-vibrant Kaleido printing and perfectly interlocking pieces.