Brand Tone

Humorous & Irreverent, Provocative & Edgy, Playful & Lighthearted, Self-aware & Bold

Brand Values

• •Humor & Entertainment
• •Surprise & Mischief
• •Originality & Innovation (within its niche)
• •Customer Experience (Prank Focus)
• •Controlled Anonymity

Best Practices

• •Embrace the Edge (Responsibly): Don't shy away from the inherent humor and provocation of the product. Use witty, bold, and slightly risqué language. However, ensure it stays on the side of humor and not genuine offense or harassment, as per the company's own policy.
• •Highlight the Prank: Continuously emphasize the prank aspect, especially the "fancy jewelry store" deception involving the BEUTEL OBERST & DICKMANN name. This is a unique selling proposition.
• •Use Playful Double Entendres: Given the product, wordplay and double entendres are a natural fit. Keep them clever and humorous. The brand already does this with phrases like "flaccid competitors" or "doesn't measure up."
• •Maintain an "In-Joke" with the Audience: Speak to your customers as if they are in on the joke. Use a conspiratorial and fun tone. The "shhh!" or winking nature of the copy related to BEUTEL OBERST & DICKMANN exemplifies this.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email marketing, or even customer service interactions, the humorous, irreverent, and playful tone should be consistently applied to reinforce the brand identity. Social media interactions, as seen on Twitter, should maintain this voice.

Social Perception

Customers: Perceive the brand as a source of hilarious gag gifts, ideal for pranking friends, family, or even "enemies" in a lighthearted way. The anonymity is a valued feature. Many find the prank element, including the "fancy jewelry store" disguise, highly effective. Public (General): Those aware of the brand likely see it as a novelty, adult-humor company. Its features on popular humor sites suggest it resonates with an audience that appreciates irreverent and edgy comedy. The name "BEUTEL OBERST & DICKMANN" itself, once the prank is known, adds to the humorous perception due to its formal sound contrasting with the actual product.

Copy Examples

• •Headline: Want to send a message? Say it with Dicks. Gummy Dicks, that is. From BEUTEL OBERST & DICKMANN (not really). Body: They'll think it's a luxury watch. They'll hope it's diamonds. They'll get... a Bag Of Dicks. Elegantly packaged by 'Beutel Oberst & Dickmann' for maximum comedic impact. Order the ultimate prank today!
• •Social Media Post: Your frenemy deserve a promotion? Or perhaps just a reminder they're a... well, you know. Our 'Beutel Oberst & Dickmann' special delivery service (it's us, BagOfDicks.com, shhh!) is ready. #EatABagOfDicks #PrankGift #GummyDicks
• •Email Subject: An Unexpected (and Hilarious) Package is on its Way... Body: Imagine their face. The discreet, fancy box from 'Beutel Oberst & Dickmann' arrives. The anticipation builds. Then... the glorious reveal! Send the gift of laughter (and delicious gummy penises). Shop BagOfDicks.com.
• •Product Description Snippet: Crafted by the (entirely fictitious) artisanal workshops of Beutel Oberst & Dickmann, this Bag Of Dicks is the pinnacle of prank perfection. We’re not just selling gummy candy; we’re delivering an unforgettable experience. And yes, they're surprisingly tasty.
• •Ad Copy: BEUTEL OBERST & DICKMANN: The Most Unexpected Delivery They'll Ever Get. (Spoiler: It's a Bag Of Dicks). Perfect for birthdays, bachelor parties, or just because. Send anonymously and watch the confusion unfold.