Brand Tone

Feminine & Elegant, Artisanal & Passionate, Personal & Approachable, Aspirational & Celebratory

Brand Values

• •Quality Craftsmanship
• •Originality & Uniqueness
• •Customer Focus & Personalization
• •Passion for Creation
• •French Identity

Best Practices

• •Emphasize the "Creator's Touch": Always highlight Clotilde's personal involvement in the design and, where applicable, the making of the products. Use phrases like "Designed by Clotilde," "Handcrafted with passion by our founder," "From Clotilde's atelier to you."
• •Use Evocative and Elegant Language: Opt for descriptive words that convey sophistication, delicacy, quality, and artistry. Words like "exquisite," "refined," "timeless," "artisanal," "bespoke," "luminous," "graceful" can be used appropriately.
• •Maintain a Warm and Personal Voice in Communications: When responding to comments, messages, or in email newsletters, adopt a friendly, attentive, and personal tone, mirroring the bespoke service Clotilde offers. Address customers by name where possible.
• •Showcase the "Made in France" Aspect Subtly but Consistently: Integrate mentions of French craftsmanship and origin naturally into product descriptions and brand storytelling. This reinforces quality and heritage without being overly nationalistic.
• •Visual Consistency is Key: Ensure that all photography and visual content across platforms align with the elegant, feminine, and artisanal aesthetic. This includes consistent lighting, color palettes, and styling that reflects the brand's values.

Social Perception

Positive (among direct customers), Emerging & Evolving, Concerns (from technical/security analysis), Associated with Special Occasions

Copy Examples

• •Instagram Post (Showcasing a new necklace): "Drape yourself in Parisian elegance. Our new [Necklace Name], handcrafted with love and the finest gold-plating, is more than a jewel – it's a whisper of timeless style, designed by Clotilde just for you. ✨ #BeurlieParis #HandmadeJewelry #FrenchCreator #ElegantSimplicity"
• •Facebook Ad (Targeting brides-to-be): "Your special day deserves a unique touch. At Beurlie Paris, Clotilde designs breathtaking, custom accessories to perfectly complement your wedding vision. Let's create something unforgettable together. Book your personal consultation. #BeurlieWeddings #MadeInFrance #BridalAccessories #ArtisanalElegance"
• •Product Description (for a ready-to-wear dress): "Meet the 'Juliette' dress – where effortless chic meets artisanal care. Designed by Clotilde and crafted from the softest [Fabric Type], this piece is a celebration of feminine grace. Perfect for sun-drenched afternoons or enchanting evenings. Own your Beurlie moment. #BeurlieStyle #FrenchFashion #ReadyToWear #TimelessDesign"
• •Pinterest Pin (Image of stacked rings): "Curate your story, one exquisite ring at a time. Beurlie Paris offers handcrafted, gold-plated rings designed by Clotilde – perfect for stacking or as a standalone statement. Discover the art of French accessorizing. #BeurlieJewels #RingStack #ParisianChic #HandmadeInFrance"
• •Website Banner (Announcing new collection): "Introducing 'Fleur Éternelle' – the new collection by Clotilde for Beurlie. Timeless ready-to-wear and accessories, infused with the delicate artistry you love. Crafted in France, designed from the heart. Explore the beauty. #BeurlieNewCollection #FrenchDesign #ArtisanMade"