Brand Tone

Friendly, Approachable, Creative, Fun, Helpful, Customer-centric, and Enthusiastic

Brand Values

• •Creativity and Uniqueness
• •Customer Satisfaction
• •Quality (aspired)
• •Accessibility/Variety
• •Informed Purchasing

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., playful, witty, inspiring, quirky) with examples of do's and don'ts. Share this with anyone creating content.
• •Use "You" and "Your" Frequently: Address the customer directly to create a more personal and engaging connection, making them feel like you're speaking to them individually.
• •Inject Personality: Don't be afraid to use humor (appropriately), relatable anecdotes, or enthusiastic language that aligns with the "creative" and "fun" aspects of the brand. Words like "discover," "inspire," "your style," "colourful," and "funniest" are good starting points.
• •Focus on Benefits and Feelings: Instead of just listing features, highlight how the products will make the customer feel or how they will enhance their home and express their individuality.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is harmonious and reflects the same brand personality. Regularly review content to check for consistency.

Social Perception

Positive (on some platforms), Mixed (on other platforms like Etsy), Whimsical and Modern, Gift-Oriented

Copy Examples

• •Tired of boring beige? Light up your life (and your living room!) with our [Product Name]. It’s not just a lamp; it’s a conversation starter. Get ready for 'Wow, where did you get that?!'
• •Make your kitchen smile! Our [Product Name] is here to add a dash of fun and a heap of help to your daily grind. Cooking shouldn’t be a chore, and with this little gem, it won’t be!
• •Your home is your story. Let Huemabe help you tell it with unique, creative, and oh-so-fun decor that’s all you. Explore our world of whimsical wonders and find pieces that make you happy!
• •Oops! Is something not quite right with your order? Don't you worry! We're here to make it right and turn that frown upside down. Drop us a line, and let's get you smiling again! :)
• •Psst...heard the news? Fresh, fun, and fabulously creative finds have just landed at Huemabe! Dive in and discover your next favorite thing – because your home deserves a little extra sparkle.