Brand Tone

relatable, witty, and passionate. The brand speaks the language of its audience, using humor and inside jokes that resonate with avid readers. The communication style is friendly and approachable, creating a sense of community rather than a corporate entity.

Brand Values

• •Passion for Reading
• •Community
• •Self-Expression
• •Quality & Comfort
• •Modern Aesthetics

Best Practices

• •Speak the Reader's Language: Use literary terms, inside jokes, and relatable reader struggles (e.g., "TBR pile," "book hangover," "one more chapter"). This builds an immediate connection.
• •Focus on the Feeling, Not Just the Product: The copy should evoke the feeling of cozying up with a good book, the thrill of a new story, or the pride of being a reader. Sell the lifestyle, not just the t-shirt.
• •Maintain a Conversational and Witty Tone: Write as if you're talking to a friend who also loves books. Keep sentences clear, use humor, and don't be afraid to be a little cheeky.
• •Use Storytelling in Your Descriptions: Every product has a story. Why was it created? What reader moment does it represent? Weaving a small narrative into product descriptions makes them more engaging.
• •Create Community-Centric Calls-to-Action (CTAs): Instead of just "Shop Now," use CTAs that invite engagement. For example: "Find your next bookish obsession," "Join the club," or "Show off your reader pride." This reinforces the brand's community value.

Social Perception

The public perceives Between the Inks as a niche and trendy brand that 'gets' what it means to be a reader today. Customers and followers respond positively to the relatable content. The brand is seen as a go-to source for stylish, book-themed merchandise that goes beyond generic library or bookstore apparel. Reviews often highlight the soft quality of the clothing and the cleverness of the designs. The perception is that of a small, passion-driven business that is in tune with its community.

Copy Examples

• •Your weekend plans just got cozier. Our new [Product Name] sweatshirt is officially here. Warning: may cause you to cancel plans to stay in and read. You're welcome.
• •Say goodbye to judging a book by its cover, and hello to judging a person by their tote. Our 'Emotional Support Book' tote has enough room for your current read, your next read, and probably the one after that.
• •You've traveled to distant galaxies and magical realms, all from the comfort of your couch. It's time you had the uniform for it. Shop our collection for adventurers, dreamers, and page-turners.
• •That feeling when you finish a book and don't know what to do with your hands... or your life. We get it. And we've got the shirt for it. #BookHangover
• •Wear Your Story. Apparel for the moments between the inks.