Brand Tone

Elegant & Luxurious, Comfort-Focused & Problem-Solving, Confident & Sensual, Passionate & Artisanal, Approachable & Helpful

Brand Values

• •Quality & Craftsmanship
• •Comfort
• •Elegance & Style
• •Sustainability
• •Customer Satisfaction
• •Feminine Empowerment

Best Practices

• •Incorporate elements of the founder's passion and the brand's origin story.
• •Emphasize quality and sensorial details, using descriptive language that appeals to the senses (e.g., silky touch, gentle embrace, delicate daisies).
• •Highlight the craftsmanship, the Italian heritage, and the quality of materials to justify the premium positioning.
• •Focus on solving the common discomforts of traditional tights, highlighting the comfort and features like the extra-wide and soft belt.
• •Aim to make the customer feel understood and valued by addressing their needs and desires for quality, comfort, and style.

Social Perception

Positive perception of product quality and comfort, especially regarding the waistband. A luxurious and sustainable brand that prioritizes the customer's experience.

Copy Examples

• •Experience the luxury you deserve. Crafted with Italian technique and French elegance.
• •Say goodbye to pinching, ripping, and itching. Our premium tights offer unparalleled comfort and style.
• •Explore your feminine energy and sensuality with our exquisitely designed hosiery.
• •Discover the passion behind our craftsmanship. Each pair of tights is made with dedication to quality and detail.
• •Need help finding the perfect fit? Our sizing guide and friendly team are here to assist you.