Brand Tone

warm, friendly, caring, and inspiring

Brand Values

• •Personalization & Uniqueness
• •Quality & Craftsmanship
• •Family & Children-centric
• •Joy & Emotional Connection
• •Inspiration & Aesthetics

Best Practices

• •Always Prioritize Warmth and Empathy: Use gentle, positive, and encouraging language. Address the customer with a caring and understanding tone, especially when discussing products for children or sentimental gifts.
• •Focus on the "Why" Not Just the "What": Highlight the emotional benefits and the joy the products bring, rather than just listing features. Explain how the products help create special moments, cozy homes, or express love.
• •Embrace Storytelling: Share the inspiration behind collections, customer stories (with permission), or how products can be part of a family's life. This builds a stronger emotional connection.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy always matches the soft, inviting, and family-friendly aesthetic of the brand's visuals on the website and social media.
• •Be Authentic and Personal: When appropriate, use "we" to refer to the Betty's Home team to create a sense of a small, dedicated group behind the brand. Respond to comments and messages in a consistently friendly and personal manner. Use language that reflects genuine care for the customer's experience.

Social Perception

Betty's Home is generally perceived positively by its customers and the public. Customers view the brand as a source of high-quality, beautiful, and personalized products, especially for children. The sharing of user-generated content suggests customers are proud to showcase their purchases. Recognized by lifestyle and parenting platforms as a go-to for personalized gifts and children's decor. Features in British Vogue elevate its perception in terms of design and quality.

Copy Examples

• •Sweet dreams are made of this! ✨ Wrap your little one in a world of comfort and imagination with our new collection of enchanting bedding. Crafted with love and the softest materials, because every child deserves a magical place to dream.
• •Spell out your love in the softest way. Our velour letter cushions are more than just decor; they're a warm hug, a cherished keepsake, a personal touch that makes their room uniquely theirs. Create a special gift from the heart today.
• •Welcome warmth and wonder into your home this season. Discover handcrafted treasures from Betty's Home, designed to create cozy corners and joyful moments for the whole family. Let's make your home a haven.
• •Oh, our hearts just melted! 😍 Look at this absolutely adorable space created by @[username] featuring our [product name]! It’s moments like these, seeing the joy our creations bring to your homes, that inspire us every single day. Thank you for sharing the love! #BettysHomeJoy
• •Bringing baby home soon? Let Betty's Home help you create the most tender, loving nursery. From personalized name cushions to the softest blankets, find everything you need to welcome your little star into a world of comfort and style. Explore our newborn essentials.