Brand Tone

The brand's tone is a blend of professional expertise and welcoming warmth, with a nostalgic, playful twist.

Brand Values

• •Expertise and Quality
• •Customer-Centric Care
• •Trust and Reliability
• •Personality and Charm

Best Practices

• •Balance Expertise with Warmth: Always pair technical or professional information with a warm, customer-focused closing. For example, after explaining the benefits of a chemical peel, end with a phrase like, "We'll find the perfect treatment for your unique skin and ensure you feel comfortable every step of the way."
• •Incorporate the 'Retro-Chic' Voice: Subtly weave in the brand's 50s/60s-inspired personality. Use words like "glamour," "classic," "timeless," or "a touch of vintage" to reinforce the unique brand identity without it feeling forced.
• •Focus on the 'Feeling': Sell the result and the experience, not just the service. Instead of "We offer waxing," use "Achieve silky smooth skin in our comfortable and professional salon." This focuses on the benefit and the feeling the client will have.
• •Maintain a Consistent Local Identity: Regularly mention the location (Grünerløkka, Markveien, Oslo) to strengthen local SEO and connect with the community. This reinforces the salon's status as a neighborhood institution.
• •Use Clear and Encouraging Calls-to-Action (CTAs): Every piece of content should guide the user. Use inviting and clear CTAs like "Book your moment of relaxation," "Discover your perfect treatment," or "Tap to schedule your visit" to make the next step easy and appealing for the customer.

Social Perception

The public and customer perception of Betty's Beauty Salon is overwhelmingly positive. The salon is viewed as a highly professional and trustworthy establishment. Online reviews and comments frequently praise the friendly staff, the clean and welcoming atmosphere, and the high quality of the treatments. Customers perceive the salon as a place where they receive expert care and consistently good results. The location in Markveien, a trendy area of Oslo, contributes to its image as a stylish and desirable destination for beauty treatments. There is a strong sense of community and loyalty among clients, who see the salon not just as a service provider but as a pleasant and reliable part of their self-care routine.

Copy Examples

• •Science-backed beauty, delivered with a personal touch. Our experienced therapists use cutting-edge technology like LVL Lash Lifts and Exuviance peels to deliver results you can see and feel. Ready for your transformation? Book your consultation via the link in our bio. #BettysBeauty #OsloHudpleie #Grünerløkka
• •Get your skin glowing for summer! ☀️ Our 'Summer Radiance' package includes a deep cleansing facial and a nourishing vitamin C serum treatment. Step out with confidence and a luminous glow. Limited spots available! Send us a DM or call to book your moment of pampering. #SummerSkin #BettyStyle #SkincareOslo
• •More than a salon. Since 2011, Betty's has been a haven of expert care with a twinkle in its eye. Inspired by the glamour of the 50s and dedicated to the best of modern skincare, we put you in focus. Experience the Betty's difference. #BettysBeautySalon #Markveien
• •Perfect Brows, Perfect Mood. ✨ Swipe Up to Book Your Appointment!
• •Your local beauty escape in the heart of Grünerløkka! From relaxing manicures to transformative skin treatments, our expert team is here to help you look and feel your best. Stop by or book online to schedule your next appointment with us on Markveien 59b. #Grünerløkka #SupportLocalOslo #BettySalong