Brand Tone

Friendly and Approachable, Enthusiastic and Upbeat, Helpful and Supportive, Trendy and Youthful, Relatable

Brand Values

• •Customer Satisfaction
• •Affordability
• •Style and Trend-Consciousness
• •Confidence and Empowerment
• •Community
• •Modesty

Best Practices

• •Know Your Audience: Understand who you're talking to – their age, interests, and language style. Betty & Jane's copy should resonate with women who are fashion-conscious, value affordability, and appreciate a friendly, relatable approach.
• •Use "We" and "You": Foster a direct and personal connection by using inclusive language. "We're excited to show you..." or "You'll love how this feels..." makes the brand more approachable.
• •Incorporate Emojis (Appropriately): Emojis can add personality and visual appeal, reinforcing the friendly and enthusiastic tone. Use them in a way that aligns with the platform and message (e.g., ✨😍💖🎉).
• •Ask Engaging Questions: Encourage interaction and make customers feel involved by posing questions in social media captions and even email subject lines. This reflects a conversational and community-focused value.
• •Stay Positive and Upbeat: Keep the language optimistic, encouraging, and focused on the positive aspects of fashion and self-expression. Highlight solutions and how the products can make customers feel good.

Social Perception

Trusted Retailer, Fashionable and On-Trend, Good Value, Positive Customer Service, Community Favorite

Copy Examples

• •New Arrival Post (Instagram/Facebook): Stop scrolling! ✋ Your new favorite dress just landed at Betty & Jane! 😍 Perfect for sunshine-filled days and making memories. Lightweight, flowy, and oh-so-chic! ✨ Tap to shop before it's gone! #NewArrival #SummerDress #BoutiqueStyle #ShopBettyAndJane #MustHave
• •Sale Promotion (Email/Social Media): Treat yourself, gorgeous! 😉 Our Mid-Season Sale is ON! Snag those pieces you've been eyeing at prices you'll LOVE. 🎉 But hurry, these deals won't last forever! Shop now and refresh your wardrobe for less! 👉 [Link to Sale]
• •Styling Tip (Blog/Instagram Story): Wondering how to style that cute new graphic tee? 🤔 We've got you! Pair it with your fave denim shorts and white sneakers for a casual vibe, or dress it up with a midi skirt and sandals! Versatility is key! 💖 What's your go-to way to style a tee? Share below! 👇 #StyleInspo #OOTDTips #FashionHacks #BettyAndJaneStyle
• •Customer Appreciation Post (Social Media): We just LOVE seeing how you rock your B&J finds! 😍 You guys are seriously the most stylish crew! Thanks for tagging us and being part of our amazing community. Keep shining! ✨ Tag a friend who needs a little style inspo today! #BettyAndJaneCommunity #CustomerLove #FashionFriends #ThankYou
• •About Us Snippet (Website Refresh/Social Bio): Your happy place for trendy, affordable fashion that makes you feel amazing! 💕 At Betty & Jane, we're passionate about curating pieces you'll love, season after season. From everyday essentials to standout styles, we've got your closet covered. Come say hi and find your next favorite outfit! #ShopBettyAndJane #BoutiqueFashion #FeelGoodFashion