Brand Tone

Playful & Witty, Sophisticated & Premium, Approachable & Relatable, Confident & Direct

Brand Values

• •Quality
• •Inclusivity
• •Authenticity
• •Joy & Celebration
• •Simplicity

Best Practices

• •Incorporate wit, playful humor, and a touch of self-awareness, inspired by Blake Lively's persona, but avoid direct impersonation.
• •Emphasize the real ingredients, natural flavors, and superior taste simply and confidently, avoiding overly technical jargon.
• •Remind the audience that Betty Buzz is inclusive, catering to cocktail enthusiasts, mocktail lovers, designated drivers, and hosts, elevating everyday moments and celebrations.
• •Complement the brand's strong visual identity with language that evokes style, fun, and effortless sophistication, focusing on scenarios where people would enjoy Betty Buzz.
• •Engage and converse with the audience, asking questions, encouraging sharing, and using a conversational style, especially on social media, to foster a fun, in-the-know community. Use emojis sparingly but effectively.

Social Perception

Positively Associated with Blake Lively, Premium Mixer Option, Great for Non-Drinkers, Stylish & Aesthetically Pleasing, Good Taste & Flavor Variety, Sometimes seen as Pricey

Copy Examples

• •Your 'I just want one good drink without a chemistry degree' moment, sponsored by us. Real fruit, no funny business. Just bubbly brilliance. What are you mixing up tonight? #BettyBuzz #SimpleSips #RealIngredients
• •Let's be honest, your fancy gin deserves better than that sad, flat tonic from the back of the cupboard. Elevate your spirits (or just enjoy some spectacular sparkle solo). Betty Buzz is here to make your taste buds sing. Swipe to meet the whole bubbly family! #UpgradeYourMixer #BettyBuzz #SparklingPerfection
• •Finally. A mixer that's as interesting as the person drinking it. (Yes, we mean you.) Explore the Buzz. #BettyBuzz #SimplyBetter
• •Adulting is hard. Your drink doesn't have to be. Pop a Betty Buzz. Sip. Conquer. (Or at least feel like you can). 😉 #BettyBuzz #EffortlessEnjoyment
• •Crafted for those who believe a drink should be delicious, whether it's with a splash of something more or perfectly on its own. Betty Buzz uses only the good stuff – real juice, natural flavors, and a whole lotta love. Because life’s too short for boring beverages.