Brand Tone

Professional, Trustworthy, Customer-Centric, Informative, Modern, Stylish

Brand Values

• •Perfection
• •Quality
• •Loyalty
• •Customer Satisfaction
• •Expertise and Professionalism
• •Transparency and Affordability
• •Heritage and Trust
• •Innovation

Best Practices

• •Prioritize Clarity and Expertise: Always explain eye care concepts and product features in a way that is easy to understand, reinforcing your position as knowledgeable professionals. Avoid overly technical jargon unless clearly defined.
• •Emphasize Trust and Heritage: Subtly weave in the brand's long history and commitment to quality to build and maintain trust.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical aspects, keep the language warm and customer-focused. Address the customer directly and empathetically.
• •Showcase Value Beyond Price: While affordability is a factor, focus on the overall value: quality products, expert service, and lasting customer relationships.
• •Be Consistent Across Platforms: While the specific content might vary (e.g., more visual on Instagram), the underlying tone of professionalism, trustworthiness, and customer care should remain consistent across the website, social media, and advertisements.

Social Perception

Positive, Trusted Local Presence, Value for Money, Knowledgeable Staff

Copy Examples

• •Headline: See the World Clearly. Trust Your Vision to Experts. Body: For over 55 years, Better Vision has been committed to providing exceptional eye care and quality eyewear. Our experienced optometrists and wide range of lenses and frames ensure you get the perfect vision solution with a personal touch. Visit us and experience the Better Vision difference.
• •Headline: Style That Meets Sight. Quality You Can Depend On. Body: Discover the latest trends in eyewear without compromising on quality. At Better Vision, we blend fashion with function, offering a curated selection of branded frames and lenses. Our core values of perfection, quality, and loyalty mean your vision is in good hands.
• •Headline: Your Family's Vision, Our Priority Since 1966. Body: From your child's first eye exam to advanced lens technology for mature eyes, Better Vision provides comprehensive eye care for all ages. We believe in transparent pricing and affordable solutions, ensuring everyone has access to better sight.
• •Headline: Award-Winning Care, Closer Than You Think. Body: Recognized for excellence in customer service and store design, Better Vision is dedicated to making your experience seamless and satisfying. Find your perfect pair with guidance from our friendly, knowledgeable team.
• •Headline: More Than Just Glasses. It's Better Vision. Body: We're not just selling eyewear; we're providing a commitment to your long-term eye health. With state-of-the-art equipment and a passion for perfection, Better Vision is your partner in sight.