Brand Tone

Caring and Empathetic, Informative and Helpful, Reassuring and Trustworthy, Positive and Encouraging

Brand Values

• •Foot Health and Wellness
• •Comfort
• •Quality
• •Customer Satisfaction
• •Accessibility/Problem Solving

Best Practices

• •Prioritize Empathy: Always approach copy from the customer's perspective, acknowledging their pain or discomfort and offering genuine solutions. Use words that convey understanding and care.
• •Be Informative, Not Just Salesy: Educate your audience about foot health and how your products work. Explain the benefits clearly and avoid overly technical jargon unless explained.
• •Maintain a Reassuring Voice: Highlight quality materials, guarantees, and customer support to build trust and alleviate concerns about trying new products.
• •Use Positive and Encouraging Language: Focus on the positive outcomes of using BetterToes products – relief, comfort, ability to be active, and overall well-being.
• •Develop a Brand Style Guide: Document your brand's tone of voice, key messaging points, preferred terminology, and "words to avoid." Share this with anyone creating content to ensure consistency across all platforms.

Social Perception

Positive for Product Efficacy, Good Quality, Helpful for Specific Needs, Trustworthy (to an extent), Smaller/Niche Brand

Copy Examples

• •Headline: Tired of Foot Pain Holding You Back? Body: At BetterToes, we understand that sore feet can stop you from enjoying life. Our expertly designed toe separators and bunion correctors gently realign and soothe, so you can step back into your favorite activities with comfort and confidence. Discover relief today.
• •Headline: Experience the BetterToes Difference: Quality Care for Your Feet. Body: Crafted from medical-grade silicone, our products are made to provide lasting comfort and support. We're a US-based company committed to helping you achieve healthier, happier feet. Love them or your money back – that's our promise.
• •Headline: Don't Let Bunions Dictate Your Day. Body: Our bunion relief solutions are designed to ease pressure, reduce friction, and gently guide your toes back to their natural position. Walk, run, and live comfortably again. Learn more about how BetterToes can help.
• •Headline: Happy Feet, Happy You! Body: "These are my go-to footwear after I run a 5K." - Cynthia, Boston, MA. Join thousands of satisfied customers who've found relief and comfort with BetterToes. From recovery footwear to specialized toe care, we've got your feet covered.
• •Headline: What Causes Overlapping Toes? We Have Answers & Solutions. Body: Our latest blog post dives into the common causes of overlapping toes and how BetterToes can help you find comfortable alignment. Read more and take the first step towards healthier feet.