Brand Tone

Scientific yet reassuring, direct and solution-oriented, with an approachable and occasionally humorous, relatable touch.

Brand Values

• •Health and Wellness
• •Efficacy and Results
• •Simplicity and Accessibility
• •Customer Satisfaction
• •Innovation

Best Practices

• •Address the customer's pain points (the 'Why') before introducing the product (the 'How') to build emotional connection.
• •Leverage scientific reasoning ('soft science') but keep it simple, benefit-driven, and explain the tangible outcome for the user.
• •Focus on the benefits and end results for the customer (e.g., 'wake up energized') rather than just product features.
• •Aggressively seek and showcase legitimate positive customer testimonials and reviews to build trust and transparency, especially given current negative perceptions.
• •Create a consistent, relatable brand persona across all marketing copy, weaving in the direct and slightly humorous tone to appear more human and trustworthy.

Social Perception

Highly polarized and problematic; widely perceived as a potential scam operation due to unmanaged narrative, lack of independent reviews, and product mimicking allegations, further complicated by brand name overlap with 'Speech-Language Pathologist'.

Copy Examples

• •Stop Mouth Breathing, Start Deep Sleeping. Tired of waking up tired? Snoring, dry mouth, and restless nights are often signs of mouth breathing. Our magnetic nasal strips gently open your airways, encouraging the natural, deep sleep your body craves. Feel the difference from night one. 30-Day Money-Back Guarantee. Shop Now & Reclaim Your Rest.
• •The Science of a Perfect Night's Sleep. Our revolutionary magnetic strips are engineered to promote nasal breathing, helping you reduce snoring and unlock deeper, more restorative rest. Discover How It Works.
• •Is mouth breathing ruining your sleep? Here’s the fix.
• •Seal Your Lips for a Silent Night. Introducing our gentle, hypoallergenic mouth tape. It’s a simple, effective way to ensure you breathe through your nose all night long. The result? Reduced snoring, no more dry mouth, and waking up feeling truly refreshed and energized. Pair with our nasal strips for the ultimate sleep experience.
• •5 Hidden Health Benefits of Nasal Breathing (And How to Start Tonight).