Brand Tone

Inclusive and Supportive, Educational and Informative, Aspirational and Modern, Enthusiastic and Passionate, Approachable and Friendly

Brand Values

• •Choice and Accessibility
• •Mindful Drinking and Wellbeing
• •Quality and Curation
• •Community
• •Innovation and Leadership
• •Empowerment

Best Practices

• •Embrace Inclusivity: Always use welcoming and open language. Avoid jargon or exclusionary terms that might alienate those new to non-alcoholic options. Focus on the shared journey of 'better living' or 'mindful choices.'
• •Educate and Empower: Frame copy around discovery and learning. Provide helpful tips, pairing suggestions, or insights into the benefits of non-alcoholic options. Position the brand as a knowledgeable guide.
• •Maintain an Aspirational yet Attainable Voice: Showcase the positive lifestyle associated with mindful drinking (e.g., clarity, wellness, sophisticated enjoyment) without being preachy or unrealistic. Use vibrant and positive language.
• •Prioritize Community: Use phrases that foster a sense of belonging (e.g., 'join us,' 'our community,' 'together we explore'). Encourage interaction and sharing of experiences.
• •Stay Authentic and Passionate: Let the genuine enthusiasm for the non-alcoholic movement shine through. Share the 'why' behind the brand – the desire to provide better options and support a growing lifestyle choice.

Social Perception

Pioneer and Leader, Trusted Curator, Advocate for Mindful Drinking, Innovative and Expanding, Community-Focused.

Copy Examples

• •Headline: Explore a World of Flavor, Without the Alcohol. Body: Your journey to mindful drinking starts here. Discover curated non-alcoholic wines, spirits, and beers that delight the senses and elevate any occasion. Welcome to Better Rhodes. Call to Action: Shop Now & Sip Differently.
• •Headline: Cheers to Choice! Body: Whether you're sober curious, a mindful drinker, or simply seeking delicious alcohol-free options, Better Rhodes offers the largest selection to fit your lifestyle. Find your new favorite today. Call to Action: Discover Your Perfect Pour.
• •Headline: Craft Your Perfect (Alcohol-Free) Moment. Body: From vibrant cocktails to sophisticated wines, our expertly selected non-alcoholic beverages ensure you never have to compromise on taste or experience. Learn recipes, find inspiration, and join our community. Call to Action: Get Inspired.
• •Headline: The Future of Celebration is Clear. Body: Embrace a new era of socializing with premium non-alcoholic options that are big on flavor and free from alcohol. Better Rhodes: Charting a path to premium, alcohol-free enjoyment. Call to Action: Join the Movement.
• •Headline: Why Settle? Elevate Your Sips, Alcohol-Free. Body: At Better Rhodes, we believe in better choices, better ingredients, and better experiences. Explore our exclusive brands and the best non-alcoholic beverages the world has to offer. Call to Action: Taste the Difference.