Tono de Marca

aspirational, caring, trustworthy, positive, encouraging, community-oriented

Valores de Marca

• •Quality and Safety
• •Style and Aesthetics
• •Functionality and Convenience
• •Customer-Centricity
• •Pet Well-being

Mejores Prácticas

• •Always Prioritize the Pet-Owner Bond: Frame the narrative around how the products enhance the relationship and shared experiences between pets and their owners. Use empathetic and emotional language.
• •Emphasize Quality and Safety: Consistently use terms like "premium," "high-quality," "durable," and "safe" to reinforce brand trust. Mentioning "Made in the USA" can also be a powerful trust signal.
• •Maintain an Aspirational and Positive Tone: Use uplifting and inspiring language. The copy should make pet owners feel good about their purchasing decisions and confident that they are providing the best for their pets.
• •Showcase Social Proof: Regularly incorporate customer testimonials, reviews, and user-generated content into marketing materials to build credibility and community.
• •Highlight Style and Functionality: Always balance the aesthetic appeal of the products with their practical benefits. Explain how the design and materials contribute to a better, easier, or more enjoyable experience for both the pet and the owner.

Percepción Social

Reliable, high-quality, premium, trustworthy company that caters to discerning pet owners. Perceived positively for its stylish designs and durable products, helping pet owners feel they are providing the best for their animal companions.

Ejemplos de Copy

• •Adventure is calling, and with the Luna Leash, you and your best friend are ready to answer. Built for durability and designed for style, it’s the perfect companion for every journey. #BetterPetsToday #LunaLeash #DogAdventures
• •Elegance meets everyday functionality. Our new collection of collars is crafted from premium, high-quality materials to ensure your pet is not only safe but also the most stylish pup at the park. Because they deserve nothing but the best.
• •At Better Pets Today, we believe that the bond you share with your pet is special. That's why we create products that make every moment together better. Discover our latest range of accessories—designed for comfort, durability, and undeniable style.
• •Join the thousands of happy pet parents who have discovered the Better Pets Today difference. From our fan-favorite Luna Leash to our chic apparel, we provide the quality and style your pet deserves. Shop now and get free shipping!
• •What's your dog's favorite adventure? [Poll: A) Hiking the trails B) Beach day fun]. Whatever it is, our gear is built to last. Swipe up to explore our adventure-ready collection!