Tono de Marca

The prevailing tone is aspirational, positive, and personal, focusing on concepts of permanence, connection, and effortless style. It is also informative and professional, clearly explaining the permanent jewelry process.

Valores de Marca

• •Lasting Connections
• •Quality and Simplicity
• •The In-Person Experience
• •Optimism and Positivity
• •Effortless Elegance

Mejores Prácticas

• •Emphasize the 'Why' over the 'What': Instead of just selling a bracelet, sell the experience and the meaning behind it. Focus on creating memories, celebrating milestones, and the symbolism of a permanent connection.
• •Use 'Your' and 'You': Speak directly to the customer. Make the copy personal and relatable, inviting them to imagine themselves experiencing the process (e.g., "your permanent reminder," "your new favorite accessory").
• •Maintain Positive and Aspirational Language: Consistently use uplifting and optimistic words. The brand is called "Better Days," so the copy should always reflect that hopeful and positive sentiment.
• •Incorporate Brand-Specific Vocabulary: Continue to own terms like "get zapped," "spark," and "linked." This unique language builds a stronger brand identity and a sense of community among customers.
• •Keep it Clean and Minimalist: The copy should mirror the aesthetic of the jewelry—simple, elegant, and to the point. Avoid overly complex sentences or cluttered descriptions. Let the photography and the core message shine.

Percepción Social

The brand is perceived as trendy, desirable, and sentimental. Customers view the service as a unique bonding activity and appreciate its novelty, convenience, and symbolic meaning. It's associated with positive experiences, friendship, and lasting memories.

Ejemplos de Copy

• •Get linked for life. ✨ We're bringing the spark to [City/Location] from [Date] to [Date]. Grab your best friend, your sister, or your partner and create a memory that lasts. Book your spot to get zapped! Link in bio.
• •The Classic Chain: Effortless, timeless, and designed to be with you through all your better days. Crafted from 14k gold-fill, this delicate chain adds a subtle shine to your everyday. Ready to be your permanent reminder of a special moment.
• •From a simple chain... to a forever bracelet. The perfect spark for your permanent collection. #BetterDaysCollection #PermanentJewelry #GetZapped
• •Tired of taking your jewelry on and off? Our permanent bracelets are custom-fit and welded for a seamless, clasp-free shine you'll never have to think about. It’s more than jewelry; it's a memory you can wear. Find our next pop-up near you.
• •Lock in your love. Forge a bond that’s as permanent as your connection with our welded forever bracelets. A unique date, a lasting symbol. #CoupleGoals #PermanentBracelet #BetterDays