Brand Tone

Modern, empathetic, and solution-oriented, with aspirational and encouraging nuances for wellness products, and reassuring and innovative nuances for tech solutions.

Brand Values

• •Simplifying Modern Life
• •Problem-Solving through Innovation
• •Safety and Reliability
• •Accessibility and Inclusivity
• •Quality and Aesthetics

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's challenge, whether it's the exhaustion of a new parent or the desire for an easy health boost. Frame your product as the direct solution to that specific feeling or problem.
• •Use "Simple" and "Easy": Continuously reinforce the core value of simplification. Use words like "simple," "effortless," "one-touch," and "in seconds" to describe the user experience.
• •Balance Lifestyle with Tech: For "THE PROTEIN," focus on the lifestyle benefit (wellness, energy). For "milkmagic," highlight the innovative technology but always connect it back to the emotional benefit (peace of mind, more time, safety).
• •Maintain Visual Cleanliness: The brand's clean, modern aesthetic is a key part of its tone. Ensure all ad copy, social media posts, and website text are presented with ample white space, professional imagery, and a consistent, minimalist font.
• •Create a Unified Narrative: Despite the two different product lines, tie them together under the umbrella mission of "Better Days." Create content that tells the broader story of a brand dedicated to improving daily life through thoughtful products, whether for personal health or family care.

Social Perception

The company is perceived as innovative and helpful, particularly within the parenting community, with "milkmagic" being praised as a "game-changer" and an award-winning leader in BabyTech. However, there are criticisms regarding "milkmagic's" high price and meticulous cleaning requirements, and less public perception data for "THE PROTEIN."

Copy Examples

• •3 AM feedings just got simpler. With milkmagic, a perfectly warm, safe bottle is ready in seconds. Because you deserve more rest and less stress. #BetterDays #MakingParenthoodSimpler
• •Your daily wellness, simplified. One scoop of THE PROTEIN in your morning smoothie is all it takes to fuel your body and mind for the day ahead. What's your favorite blend? #TheProtein #AccessibleWellness
• •From a Healthier You to a Happier Home: The Technology We're Building to Simplify Your Life.
• •Award-winning technology, parent-approved peace of mind. Discover how the BabyTech R Awards 2024 winner is revolutionizing infant feeding for families across Japan.
• •Pure, delicious, and designed for your life. THE PROTEIN isn't about extreme performance; it's about providing a simple, high-quality boost to your everyday nutrition. Feel your best, effortlessly.