Brand Tone

aspirational yet approachable, mindful, and chic; friendly and engaging on social media, polished and refined on the website, blending trendy/nostalgic vintage with sophisticated/conscious slow fashion.

Brand Values

• •Sustainability
• •Quality & Craftsmanship
• •Timeless Style
• •Ethical Production
• •Personal Connection

Best Practices

• •Lead with "Why": Always connect your products back to your core values. Don't just sell a shirt; sell a "sustainable staple" or a "piece of history."
• •Educate Gently: Use captions and descriptions to share the benefits of slow fashion, the quality of linen, or the story behind a vintage piece. This builds appreciation and justifies the price point.
• •Use Elevated Language: Employ words like "curated," "crafted," "timeless," "staple," and "conscious" to maintain a sophisticated and mindful tone. This differentiates the brand from standard thrift stores.
• •Balance Aspiration with Accessibility: While the style is chic and polished, the tone should remain friendly and encouraging. Use questions in captions to invite engagement and make the brand feel approachable.
• •Let Quality Speak: In product descriptions, be specific about fabric, construction, and condition. For vintage, be transparent about any unique characteristics. This honesty builds trust and reinforces your commitment to quality.

Social Perception

a trustworthy and stylish source for high-quality sustainable fashion, a curator of good taste blending unique vintage treasures with a modern, ethically-minded apparel company.

Copy Examples

• •Meet your new forever piece. The Maya Linen Top isn't just for a season, it's for a lifetime of effortless style. Crafted from high-quality, breathable linen, it’s the definition of a sustainable staple. How would you style it?
• •Swap trend-chasing for timeless style. ✨ This 90s leather jacket is proof that quality never fades. Invest in pieces that tell a story. #VintageFashion #SustainableStyle #QualityOverQuantity
• •A truly special 1970s floral prairie dress. Hand-picked for its unique print and exceptional condition. Features delicate lace trim and a flattering empire waist. This isn't just a dress; it's a piece of history, ready for its next chapter with you. A one-of-a-kind find.
• •Fashion that feels good, inside and out. At Better Day, we believe in style with substance. From our curated vintage collections to our ethically crafted linen staples, we’re building a more sustainable future, one beautiful garment at a time. Discover the difference.
• •For Your Conscious Wardrobe | New Vintage & Linen Arrivals