Brand Tone

aspirational and supportive, complemented by an informative and expert tone

Brand Values

• •Customer-Centricity and Partnership
• •Expertise and Trust
• •Holistic Health and Achievement
• •Innovation and Growth

Best Practices

• •Always Emphasize Partnership: Frame communications to position the brand as a supportive partner in the customer's journey. Use words like "we," "together," and "your partner" to foster a sense of collaboration.
• •Lead with Expertise, Not Just Products: Ground marketing claims in the brand's 20+ years of experience. Explain the why behind a product's formulation or design to build trust and authority.
• •Maintain an Aspirational and Empowering Voice: Use active, strong verbs and focus on the outcomes and achievements of the customer. The narrative should be about their potential and success.
• •Be Clear and Informative: Avoid overly technical jargon without explanation. Ensure product descriptions and articles clearly articulate benefits and help customers make informed choices based on their personal goals.
• •Unify Messaging Across All Platforms: Ensure that the supportive and expert tone is consistent from the website's "About Us" page to every social media post and product description, creating a cohesive brand identity.

Social Perception

Generally positive, especially regarding product quality and effectiveness, with high satisfaction levels for price and quality. Some negative feedback exists regarding customer service. There is a potential for confusion with 'Better Bodies' (an apparel company) which has a strong, engaged community.

Copy Examples

• •Your goals are personal. Your journey is unique. Our pre-workout is the partner you need to unlock that next level. Fuel your ambition and crush every workout, because we're with you every step of the way.
• •Recovery is a science. Our Whey Protein Isolate is formulated with over 20 years of industry expertise to deliver pure, fast-absorbing protein. Build and repair muscle effectively because you deserve supplements that work as hard as you do.
• •The court is calling. Dominate the game with the UltraSpin E1 paddle, engineered for power and precision. From competitive drives to delicate touch shots, feel the difference that high-performance equipment makes.
• •It's not just about fitness; it's about finding what makes you feel alive. Whether that's a new personal record in the gym or a thrilling match on the pickleball court, we're here to support your definition of a 'better body.' What are you striving for this week? #BetterBodyGoals
• •Stop wishing, start doing. Your better body is waiting. With our expertly formulated supplements and high-performance gear, you have everything you need to achieve it. Shop now and become your best self.