Brand Tone

Joyful & Playful, Reassuring & Trustworthy, Inclusive & Empathetic, Passionate & Caring

Brand Values

• •Inclusivity
• •Safety & Quality
• •Joy & Celebration
• •Family & Community
• •Health & Well-being (Conscious Indulgence)
• •Sustainability

Best Practices

• •Always Lead with Empathy and Understanding: Start from the customer's perspective, acknowledging their challenges (finding safe, tasty treats) and their desires (joy, inclusion, celebration).
• •Use Positive and Uplifting Language: Focus on words like 'joy,' 'celebrate,' 'delicious,' 'safe,' 'together,' 'worry-free.' Avoid overly technical or clinical allergen talk; instead, focus on the freedom and happiness the products provide.
• •Incorporate the Founder's Story (Subtly or Directly): Reminding the audience of the 'why' behind the brand adds authenticity and reinforces trust. Phrases like 'inspired by a mom's love' can resonate.
• •Maintain a Conversational and Approachable Style: Use contractions, exclamation points (appropriately), and address the audience directly (e.g., 'you,' 'your family'). Keep sentences relatively short and clear.
• •Highlight Certifications and Key Attributes Consistently but Naturally: Weave in 'Top 9 Allergen-Free,' 'Vegan,' 'Gluten-Free,' and 'Non-GMO' as reasons to trust and enjoy, not just as labels. For instance, 'Enjoy the rich chocolate, knowing it's completely vegan and allergen-free!'

Social Perception

A Trusted Solution, High Quality & Delicious, Worth the Price for Safety & Inclusion, Grateful & Loyal Customer Base, Making a Difference

Copy Examples

• •Party on, worry-free! 🎉 With Better Bites Bakery, everyone gets to enjoy delicious, allergen-free treats. Because happy moments are meant to be shared! #SweetForAll #AllergyFriendlyJoy
• •Indulge in every bite! 😋 Our [Product Name, e.g., Chocolate Chip DŌ Bites] are crafted for incredible taste AND freedom from the top 9 allergens. Deliciously safe, deliciously Better Bites. #VeganGoodness #TasteTheJoy
• •We get it. Finding treats that are safe AND delicious can be a journey. That’s why we started Better Bites – so your family never misses out on the sweet stuff. From our kitchen to yours, with love. ❤️ #AllergySafe #FamilyFriendlyTreats
• •Birthdays? School parties? Just because? 🤔 Make it a Better Bites moment! Top 9 allergen-free, totally vegan, and 100% delicious. Let the good times roll (with a DŌ Bite!). #CelebrateSafely #PlantBasedParty
• •Real ingredients, unreal taste! ✨ We carefully select every component to ensure our treats are not only safe and vegan but also incredibly yummy. That's the Better Bites promise. #NonGMO #GlutenFreeVegan #WorryFreeIndulgence