Tono de Marca

Professional and Confident, Purpose-Driven and Committed, Heritage-Conscious and Experienced, Innovative and Growth-Oriented, Collaborative and Supportive (internally)

Valores de Marca

• •Respect
• •Transparency
• •Wellness
• •Collaboration
• •Accountability
• •Heritage-Driven Leadership
• •Quality
• •Innovation
• •Trust
• •Empowerment
• •Partnership

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Guide: Document the core values (Respect, Transparency, Wellness, Collaboration, Accountability, Heritage-Driven Leadership), mission ('committed to being the world's most trusted natural resource for wellness'), and desired tone (Professional, Confident, Purpose-Driven, Heritage-Conscious, Innovative). This guide should provide clear examples of 'do's and don'ts' for language and style.
• •Focus on 'Trusted Resource' and 'Quality': Consistently weave in language that reinforces the company's commitment to being a trusted provider of high-quality wellness solutions. Use terms like 'expertly curated,' 'scientifically backed where appropriate,' 'premium ingredients,' and 'commitment to efficacy.'
• •Highlight Heritage and Future Vision: Balance the respect for the long history of its brands with a forward-looking perspective on innovation and growth in the wellness industry. For instance, 'Building on decades of trust, we innovate for tomorrow's wellness.'
• •Maintain Professionalism in All Communications: As a corporate brand and holding company, ensure all external communications, from press releases to website copy, maintain a professional, authoritative, yet accessible tone. Avoid overly casual or colloquial language. The tone should reflect its position as an industry leader and a platform for multiple brands.
• •Emphasize Partnership and Empowerment: When addressing different audiences, tailor the message while keeping the core tone. For business partners and investors, emphasize strategic growth and industry leadership. For the broader message about the company's purpose, focus on empowering individuals to achieve 'better being' through its family of brands.

Percepción Social

A Strategic Acquirer, A Growth-Focused Entity, Committed to the Wellness Market, The company aims to be seen as a leader in providing high-quality, natural wellness solutions.

Ejemplos de Copy

• •Headline: The Better Being Co.: Investing in a Healthier Future, Together. Body: For decades, The Better Being Co. has been dedicated to curating and cultivating a portfolio of the world's most trusted wellness brands. We believe in the power of nature, the rigor of science, and the importance of heritage to deliver exceptional health solutions for every individual. Partner with us in our commitment to a better being.
• •Headline: Heritage Meets Innovation: The Foundation of Better Wellness. Body: At The Better Being Co., we honor the legacy of our iconic brands while relentlessly pursuing innovation. Our platform is built on a commitment to quality and a deep understanding of the evolving needs of health-conscious consumers, ensuring that every product we champion supports your journey to well-being.
• •Headline: More Than a Portfolio: A Platform for Whole-Health. Body: The Better Being Co. isn't just a collection of brands; we are a synergistic wellness platform. By strategically uniting high-potential companies like Solaray, KAL, and Zhou Nutrition, we empower individuals and support our retail partners in fostering a global community dedicated to better health.
• •Headline: The Science of Nature, The Art of Well-being. Body: We are The Better Being Co., a leader in the natural wellness industry. Our mission is to provide meticulously crafted vitamins, supplements, and personal care products that are as effective as they are trustworthy, helping you achieve exceptional health through the best of nature and science.
• •Headline: Building a Legacy of Wellness, One Trusted Brand at a Time. Body: From pioneering multivitamins to innovative natural personal care, The Better Being Co. champions brands that make a difference. Our unwavering accountability to quality, transparency, and the pursuit of wellness drives us to be the preferred partner for consumers and retailers alike.