Brand Tone

Empathetic, Encouraging, Accessible, and Trustworthy

Brand Values

• •Health & Wellbeing
• •Accessibility & Inclusivity
• •Empowerment
• •Support & Community
• •Quality & Expertise

Best Practices

• •Always Prioritize Empathy: Address the specific concerns and aspirations of older adults (e.g., fear of falling, desire for independence, managing pain). Use language that shows understanding and compassion.
• •Use Encouraging and Positive Language: Focus on benefits and possibilities rather than dwelling on limitations. Words like "gentle," "easy," "improve," "regain," "enjoy," and "vibrant" reinforce this.
• •Maintain Clarity and Simplicity: Avoid jargon or overly complex sentences. Instructions and explanations should be straightforward and easy to understand, mirroring the accessibility of the programs.
• •Showcase Expertise with Warmth: While highlighting the qualifications of instructors and the research behind programs, ensure the tone remains approachable and supportive, not clinical or intimidating.
• •Incorporate Authenticity through Testimonials and Real Stories: Let the voices of satisfied customers reinforce the brand's promises. This builds trust and relatability far more effectively than solely relying on brand statements.

Social Perception

Generally, customers perceive Better5 very positively. They are seen as a provider of effective, gentle, and accessible fitness solutions specifically designed for seniors or those with mobility issues. Many users report tangible benefits like increased strength, better balance, reduced pain, and improved overall well-being. The brand is viewed as a reliable source for senior-friendly exercises, with clear instructions and qualified instructors.

Copy Examples

• •Headline: Rediscover Your Strength, One Gentle Movement at a Time. Body: Feeling like aches and stiffness are holding you back? At Better5, we believe it's never too late to feel stronger and more mobile. Our easy-to-follow, chair-assisted programs are designed by experts to help you move better, feel better, and live fuller – all from the comfort of your home. Join thousands of happy members today! Call to Action: Explore Our Gentle Classes
• •Headline: Say Goodbye to Limits, Hello to a More Active You! Body: Worried about balance or keeping up? Better5 offers safe, effective exercises created just for you. Our friendly instructors guide you every step of the way, helping you build confidence and improve your everyday life. Start with our free introductory videos and see the Better5 difference! Call to Action: Try a Free Class Today!
• •Headline: Your Golden Years, Made More Golden with Better5. Body: At Better5, we're dedicated to helping you enjoy every moment. Our specialized programs focus on enhancing your mobility, strength, and overall well-being, so you can keep doing the things you love. Gentle, effective, and enjoyable – that's the Better5 promise. Call to Action: Discover Programs for a Vibrant Life.
• •Headline: Tired of Joint Pain? Gentle Relief is Here. Body: Our expert-designed classes focus on easing stiffness and improving joint health without the strain. Experience the joy of movement again with Better5's supportive and gentle approach to fitness. Accessible for all levels, designed for your comfort. Call to Action: Find Your Pain Relief Program.
• •Headline: Feel Stronger, More Balanced, and More Confident with Better5. Body: Take the first step towards a healthier, more independent you. Better5 provides a wide variety of fun and engaging fitness classes, from gentle chair Pilates to mobility routines, all tailored for your needs. Our community is cheering you on! Call to Action: Join the Better5 Community & Start Thriving!