Brand Tone

Welcoming and Family-Oriented, Artisanal and Quality-Focused, Relaxed and Indulgent, Experiential, Passionate and Knowledgeable

Brand Values

• •Quality & Craftsmanship
• •Family Heritage
• •Customer Experience
• •Connection to Region
• •Hospitality
• •Indulgence and Enjoyment

Best Practices

• •Emphasize Family & Heritage: Weave the family story and long-standing presence in Margaret River into narratives. Use phrases like "family-run," "our heritage," "since 1989."
• •Use Sensory and Evocative Language: Describe the tastes, sights, and feelings associated with the products and location – "creamy nougat," "decadent," "premium wines," "serene lake," "breathtaking views."
• •Maintain a Welcoming and Friendly Voice: Address the audience directly and warmly. Use inclusive language. Highlight the hospitality aspect.
• •Showcase Quality and Craftsmanship: Talk about the handmade nature of products, the careful selection of ingredients, and the expertise involved (e.g., "artisanal," "handcrafted," "premium," "estate-grown").
• •Focus on the Experience: Promote not just the products, but the overall experience of visiting Bettenays – the tastings, the views, the relaxation, the opportunity to learn or observe. Ensure all communication channels, from website to social media, reflect this consistent tone.

Social Perception

Highly Rated Products, Beautiful and Serene Location, Friendly and Excellent Service, Value for Money, A "Must-Visit" Destination, Authentic Family Business

Copy Examples

• •Headline: Taste the Heart of Margaret River. One Family, Generations of Flavour. Body: Since 1989, the Bettenay family has poured passion into every bottle of wine and every handcrafted nougat. Visit our lakeside estate for an unforgettable experience of taste, tranquillity, and true Margaret River hospitality.
• •Headline: Decadence by the Lake. Your Margaret River Escape Awaits. Body: Imagine this: sipping award-winning wine, savouring artisanal nougat, all while overlooking our serene lake. At Bettenays, we don't just make treats; we make memories. Book your tasting or stay with us today.
• •Headline: More Than Wine. More Than Nougat. It's the Bettenays Experience. Body: From watching our chefs craft creamy nougat to unwinding in our vineyard chalets, Bettenays offers a unique taste of Margaret River life. Discover the warmth of our family estate.
• •Headline: Handcrafted with Passion. Shared with Joy. Body: Our secret? Over 30 years of dedication to quality, from grape to glass, from honey to nougat. Bring home the authentic flavours of Bettenays Margaret River – shop online or visit our cellar door.
• •Headline: Unwind, Indulge, Discover. Bettenays Margaret River. Body: Looking for that perfect blend of relaxation and delightful discovery? Our stunning vineyard, exquisite wines, famous nougat, and welcoming atmosphere are calling. Plan your visit and let us share our piece of paradise with you.