Brand Tone

Friendly, Authentic, Approachable, Relatable, Enthusiastic, Trendy, Confident, Empowering, Playful

Brand Values

• •Authenticity
• •Customer Empowerment
• •Passion for Western Fashion
• •Small Business & Personal Connection
• •Quality & Affordability
• •Uniqueness

Best Practices

• •Embrace Abby's Voice (The Owner): Continue to write as if Abby is speaking directly to a friend. Use 'I' and 'we' (referring to the brand as an extension of her). Keep the language conversational, warm, and genuine. This personal touch is a key differentiator for a small, owner-operated boutique.
• •Reinforce Core Values Consistently: Weave in keywords and phrases related to authenticity, confidence, uniqueness, and being 'true to yourself' naturally into product descriptions, social media posts, and all communications. The tagline 'BE AUTHENTIC. BE GENUINE. BE TRUE.' should be a guiding principle.
• •Platform-Appropriate Inflection: While the core tone (friendly, authentic) remains, allow for slight inflections based on the platform. For example, TikTok can be more playful and trend-driven with energetic language and emojis, while an email newsletter might be slightly more composed but still warm and personal. Instagram will balance visuals with engaging, friendly captions.
• •Focus on 'Feeling' as much as Fashion: Connect the clothing to how it makes the customer *feel* – confident, beautiful, comfortable, ready to take on the day, authentically themselves. This emotional connection strengthens the brand beyond just the products.
• •Create a Simple Style Guide Snippet: Develop a brief internal guide with key phrases, 'do's and don'ts' for language, and examples of the desired tone. This ensures consistency even if others assist with content creation in the future. For instance: *Do:* Use encouraging words, emojis where appropriate, ask questions, share personal excitement. *Don't:* Be overly formal, use jargon, make unrealistic promises, sound generic or impersonal. *Always aim for:* 'Talking *with* our customers, not *at* them.'

Social Perception

Positive (within its community), Emerging Online Presence, Appreciation for Small Business Values, Fashion-Forward Western

Copy Examples

• •**(Instagram Post - New Arrival Graphic Tee):** Stop the scroll, cowgirl! 🤩 Our NEW 'Desert Bloom' graphic tee just landed, and it’s callin' your name. Soft, stylish, and a little bit sassy – just like you. Ready to be your most authentic self? Tap to shop and let your true colors shine! ✨ #BeTrueWestern #GraphicTeeLove #WesternStyle #ShopSmall
• •**(Facebook Ad - General Boutique Awareness):** Hey Minnesota! 👋 Abby here from Be True Western & Boutique! I started this little dream of mine to bring you unique, affordable western fashion that makes you feel AMAZING. From comfy graphic tees to statement denim, find pieces that let you be unapologetically YOU. Come say hi and see what’s new – we’re more than just a boutique, we’re a community! Shop online anytime! 💖 #BeTrueMN #WesternBoutique #AuthenticStyle #WomanOwned
• •**(TikTok Video Caption - Try-On Haul):** Okay, y’all, new arrivals just hit and I’m OBSESSED! 😍 Which look is your fave? 🌵 Seriously feelin’ so confident in these pieces! Remember to always BE TRUE to your own unique style. Link in bio to snag ‘em before they’re gone! #BeTrueWestern #TryOnHaul #WesternFashion #OOTD #FeelGoodFashion #TikTokStyle
• •**(Email Newsletter - Sale Promotion):** Hey Beautiful! ✨ Just a little note from your friend Abby at Be True Western & Boutique: Our Summer Styles are now on sale! 🎉 It's the perfect time to grab those pieces you've been eyeing and add a little extra sparkle to your authentic western wardrobe. Quality you'll love, prices you'll adore. Shop now and Be True to you! XOXO
• •**(Website Homepage Banner Text):** Be Authentic. Be Genuine. Be True. ✨ Discover unique western wear that’s all about expressing your true self. High-quality, affordable fashion, handpicked just for you by a fellow western spirit. Welcome to Be True Western & Boutique.