Brand Tone

Sincere, reverent, and community-focused, communicating deep respect for faith, heritage, and artisans, emphasizing authenticity, tradition, resilience, and hope.

Brand Values

• •Faith
• •Tradition
• •Community
• •Authenticity
• •Quality

Best Practices

• •Lead with the Story: Every piece of copy, from product descriptions to social media posts, should connect back to the brand's core story of faith, family, and preserving a sacred craft.
• •Use Reverent and Respectful Language: The tone should always reflect the religious and cultural significance of the products. Words like "sacred," "heritage," "faith," and "blessed" should be used genuinely.
• •Highlight the Artisans: Whenever possible, share stories and photos of the artisans in Bethlehem. This personalizes the brand and reinforces the community-focused mission.
• •Emphasize Authenticity: Clearly state that the products are made from genuine olive wood from the Holy Land and handcrafted by Christian artisans in Bethlehem.
• •Maintain a Tone of Hope and Resilience: While acknowledging the challenges faced by the community, the overall message should be one of hope, celebrating the beauty of the craft and the strength of the artisans' faith.

Social Perception

Very positive, seen as a vital link to the Holy Land and a means of supporting a struggling Christian minority. Customers feel a personal connection, respecting its commitment to fair trade and empowering artisans. Perceived with trust and admiration for product beauty and business integrity.

Copy Examples

• •Hold a piece of the Holy Land in your hands. Our hand-carved olive wood creations are more than just beautiful objects; they are a connection to the land where Jesus walked and a testament to the enduring faith of Bethlehem's Christian artisans.
• •A tradition of faith, carved into every detail. For generations, our family has passed down the sacred art of olive wood carving. Each piece is crafted with prayer and a deep reverence for our shared heritage.
• •Support the hands that create. Your purchase empowers Christian families in Bethlehem, providing them with a sustainable livelihood and helping to preserve the ancient Christian presence in the Holy Land.
• •From our family workshop to your home. We bring the sacred art of Bethlehem directly to you. Every cross, nativity, and statue is a unique work of art, infused with the spirit of the Holy Land.
• •Give a gift that gives back. More than just a present, our olive wood handicrafts are a symbol of hope and a direct support to the artisans who keep this sacred tradition alive.