Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Supportive, Calming, and Aspirational
Brand Values
- •Intentional Living
- •Productivity & Organization
- •Minimalist Aesthetics
- •Purposeful Design
- •Empowerment
Best Practices
- •Lead with "Why," Not "What": Focus on the feeling and the outcome. Instead of saying "Includes 50 hyperlinked pages," say "Effortlessly navigate your year with intuitive design." The benefit (ease, effortlessness) is more compelling than the feature.
- •Use a Supportive & Gentle Vocabulary: Employ words like "gently," "calmly," "your space," "guide," and "nurture." Avoid aggressive or urgent call-to-actions. Phrases like "Explore the collection" or "Discover your planner" are more on-brand than "Buy Now!"
- •Embrace Simplicity: Just as the designs are minimal, the copy should be clear and concise. Use ample white space in text layouts and avoid long, dense paragraphs. Let the message breathe.
- •Speak to a Singular "You": Write as if you are speaking to one person. This creates a more intimate and personal connection, making the user feel seen and understood. For example, "A planner designed for *you* to achieve *your* goals."
- •Align Visuals and Voice: Every image, color choice, and font must reflect the calm, aspirational, and minimalist tone. The visual identity is just as much a part of the copy as the words are; they must work together seamlessly to tell the same story.
Social Perception
Bethia Kae is perceived as a premium, aesthetically-driven brand in the digital planning space, providing beautiful and functional tools for organization and personal growth. It is seen as a leader in creating a "that girl" aesthetic, associated with productivity, wellness, and an organized life, fostering a strong and positive community of users.
Copy Examples
- •Find Your Focus. Plan Your Purpose. Your journey to an intentional life starts here.
- •Introducing the 2026 Flourish Planner ✨. We designed this to be more than just a schedule; it’s a space for your dreams to grow and your goals to take root. With new mindfulness trackers and goal-setting spreads, calmly navigate your year with intention and grace. Tap to explore the new collection.
- •A gift for you: Clarity, calm, and 20% off.
- •Gently guide your thoughts and nurture your well-being with our new Digital Wellness Journal. Thoughtfully designed with daily prompts for gratitude, mindfulness exercises, and self-care checklists, this journal is your quiet companion in building a more balanced and centered life. Embrace a daily practice of peace, one page at a time.
- •Feeling overwhelmed by your to-do list? It’s time to trade chaos for calm. Bethia Kae digital planners help you organize your days, track your goals, and create space for what truly matters. Discover beautifully simple planning today.
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