Brand Tone

Conscious and Responsible, Informative and Scientific, Premium and Quality-Oriented, Inspirational and Positive, Authentic and Transparent

Brand Values

• •Health and Well-being
• •Sustainability
• •Swiss Quality
• •Natural Ingredients & Purity
• •Ethical Responsibility & Fairness
• •Innovation
• •Transparency

Best Practices

• •Prioritize "Swiss Made" and Natural Quality: Consistently highlight the Swiss origin, natural ingredients, high bioavailability, and absence of artificial additives in product descriptions and communications. This reinforces trust and the premium nature of the brand.
• •Weave in Sustainability: Regularly mention the commitment to zero-waste, recyclable packaging, and overall environmental responsibility in your messaging. This appeals to conscious consumers.
• •Educate and Empower: Use an informative yet accessible tone. Share knowledge about health, nutrition, and the science behind your products, empowering customers to make informed choices for their well-being.
• •Inspire Action and Positive Change: Frame your products not just as supplements, but as tools for a better, healthier, more joyful life, aligning with the "BE THE CHANGE" ethos.
• •Maintain Authenticity and Transparency: Share stories about the brand's origins, founders' vision, and ethical sourcing practices to build a deeper connection with the audience. Be open about processes and values.

Social Perception

Trusted Quality, Ethically Minded, Premium Provider, Effective Products, Good Customer Service

Copy Examples

• •Headline: Nourish Your Potential. Fuel Your Change. Body: At BE THE CHANGE, we believe vibrant health is the foundation for a dynamic life. Our Swiss-made supplements, crafted from the purest natural ingredients, empower you to perform at your best and embrace every day with energy and joy. Discover the difference quality makes.
• •Headline: Swiss Quality, Sustainable Future. That's the BE THE CHANGE Promise. Body: Experience wellness that doesn’t cost the Earth. Our high-bioavailability nutritional products are made in St. Gallen, Switzerland, using locally sourced ingredients and zero-waste packaging. Because true health means caring for yourself and our planet.
• •Headline: From Nature's Science to Your Well-being. Body: Unlock your body's innate strength with BE THE CHANGE. We meticulously formulate our supplements based on human biochemistry, ensuring every natural ingredient works in harmony with you. Elevate your health, naturally and effectively.
• •Headline: Be The Change You Feel. Start Within. Body: Your journey to optimal health starts with conscious choices. Choose BE THE CHANGE for pure, potent nutrition that supports your body's needs – from boosting immunity to enhancing vitality. Feel the change, live the difference.
• •Headline: Transparency You Can Trust. Results You Can Feel. Body: We're proud of our Swiss roots and our commitment to natural purity. From ingredient sourcing to sustainable packaging, we’re open about how we create products that deliver real well-being. Join the BE THE CHANGE community today.