Brand Tone

Purpose-driven and Sincere, Storytelling and Evocative, Innovative and Artistic, Hopeful and Empowering, Educational and Aware

Brand Values

• •Social Responsibility
• •Environmental Sustainability
• •Ethical Production
• •Collaboration and Community
• •Craftsmanship and Innovation
• •Transparency
• •Challenging Norms

Best Practices

• •Lead with Purpose: Always connect the product or message back to the core values of social and environmental responsibility. Clearly articulate the "why" behind each piece or initiative.
• •Tell Authentic Stories: Share the narratives of the materials, the makers, and the social projects involved. Use genuine voices and experiences where possible to build emotional connection.
• •Be Transparent and Specific: Clearly explain the sustainable materials used, the ethical production processes, and the impact of collaborations or donations. Avoid vague claims.
• •Maintain a Hopeful and Constructive Voice: While addressing serious issues, frame the narrative around solutions, positive impact, and the collective power to make a difference.
• •Ensure Visuals Align with Values: Photography and videography should reflect the brand's ethos – consider featuring diverse models, showcasing craftsmanship, and capturing the collaborative spirit, rather than just focusing on traditional high-fashion gloss.

Social Perception

Highly Respected and Admired, Authentic and Credible, Innovative and Creative, Purpose-Led Consumer Appeal, Industry Leader

Copy Examples

• •Headline (Website/Social Media): Fashion Woven with Purpose. Discover collections that intertwine social change and sustainable artistry.
• •Product Description Snippet: This coat, handcrafted in London from reclaimed Welsh blankets, not only offers warmth but also supports The Magpie Project, empowering mothers and children in our community. Each stitch tells a story of resilience and hope.
• •Instagram Caption: Turning waste into wonder. Our latest textile innovation uses discarded book waste, hand-woven by our partners at San Patrignano. Proof that beauty and responsibility can coexist. #BethanyWilliamsLondon #SustainableFashion #SocialImpact #EthicalLuxury
• •About Us Snippet: At Bethany Williams, we don't just design clothes; we design systems for change. Believing that social and environmental issues are interconnected, we collaborate with communities to create fashion that actively contributes to a better world.
• •Call to Action (Email Newsletter): Join a movement. Explore our new arrivals, each piece a testament to ethical craftsmanship and a commitment to a fairer future for all. Shop consciously, wear change.