Brand Tone

Sentimental, empathetic, respectful, professional, and reassuring.

Brand Values

• •Preserving Memories and Connection
• •Craftsmanship and Quality
• •Love for the Countryside
• •Personal and Unique Storytelling

Best Practices

• •Lead with Empathy: Always begin communication from a place of understanding. Acknowledge the emotional weight of the purchase, using soft, reassuring, and respectful language.
• •Tell the Story: Focus on the narrative behind the piece, not just its physical attributes. Use storytelling to explain the inspiration (e.g., a family farm, a special forest) or the purpose (e.g., a memorial, a celebration).
• •Use a Consistent Lexicon: Regularly use on-brand words that reinforce your values, such as "cherish," "precious," "connection," "bespoke," "unique," "handcrafted," and "story."
• •Balance Emotion with Professionalism: While the tone is sentimental, it must be underpinned by professionalism. Clearly communicate the quality of materials, the craftsmanship process, and delivery details to build trust and justify the premium nature of the products.
• •Highlight the "Why": Every piece of copy should answer the question, "Why is this meaningful?" Instead of just selling a necklace, sell the feeling of "keeping a loved one close." Frame the product as a solution to the human need for connection and remembrance.

Social Perception

The brand is perceived as a creator of deeply personal and precious items. Customers are likely drawn to the combination of high-quality craftsmanship and the profound emotional significance of the products. The brand fosters a sense of authenticity and trust.

Copy Examples

• •Hold them close, always. Our bespoke Fingerprint Necklaces are more than just jewellery; they are a tangible connection to the one you cherish most. Each piece is handcrafted with the utmost care in our Welsh studio, capturing every unique detail to tell your personal story. A memory you can wear forever. #JarvisAndCo #FingerprintJewellery #Keepsake #HandmadeJewellery
• •We were so honoured to create this special piece for Sarah, featuring her father's fingerprint cast in silver. She wanted a way to carry his memory with her on her wedding day. Thank you, Sarah, for trusting us with such a precious story. It's these connections that are at the heart of everything we do. ✨ #JarvisAndCo #MemorialJewellery #CustomerStory #HandcraftedWithLove #MeaningfulJewellery
• •Your love story is one-of-a-kind. Your wedding rings should be too. Our Oak Twig rings are cast from a real twig, chosen by you from a place that holds special meaning. Set in solid gold and finished with a delicate leaf-shaped sapphire, this ring is a testament to a love that is natural, strong, and ever-growing. Handcrafted to be as unique as your journey together. #HandmadeWeddingRings #NatureInspired #BespokeJewellery #JarvisAndCo
• •A Mother's love, captured forever.
• •Jarvis & Co. Jewellery | Handmade in Wales. We create precious, story-filled jewellery that keeps your loved ones close. Fingerprints, Handprints & Nature-inspired keepsakes. #JarvisAndCo