Brand Tone

Passionate & Authentic, Health-Conscious & Pure, Quality-Driven & Discerning, Approachable & Encouraging, Calm & Mindful

Brand Values

• •Quality: Sourcing the highest quality organic matcha from small family farms in Japan is a primary value. They emphasize first flush harvests and small-batch production.
• •Health: Commitment to providing delicious and healthy tea and latte mixes without added sugars, preservatives, or low-quality ingredients.
• •Sustainability: Using sustainably grown ingredients and post-consumer recycled packaging is a stated value. They aim for a product that is "good for the planet, the body and the mind."
• •Transparency/Integrity: Openness about sourcing from small family farms and the quality of ingredients.
• •Customer Satisfaction: Positive customer reviews are highlighted, and good customer service is mentioned.

Best Practices

• •Prioritize Purity and Quality in Language: Always use terms that reflect the premium nature of the ingredients (e.g., "organic," "ceremonial grade," "first harvest," "small-batch," "artisan"). Avoid overly casual or slang terms that might diminish the perception of quality.
• •Maintain a Health-Forward Narrative: Consistently highlight the "no added sugar," "non-GMO," and "preservative-free" aspects. Frame the products as beneficial for well-being, focus, and natural energy.
• •Emphasize Authentic Origins: Regularly mention the Japanese family farms, regions like Uji and Kagoshima, and traditional cultivation methods. This reinforces authenticity and connection to tea heritage.
• •Keep it Approachable and Educational (Without Being Patronizing): While the product is premium, ensure the copy invites newcomers to matcha as well. Briefly explain benefits or preparation simply. The tone should be welcoming and informative, not exclusive or overly technical.
• •Visual and Verbal Harmony: Ensure that the visual content (clean, natural, vibrant) aligns with the copy's tone (pure, passionate, authentic). Use language that evokes sensory experiences – the vibrant green, the smooth texture, the rich aroma.

Social Perception

High-Quality Product, Healthy Alternative, Trustworthy & Passionate, Sustainable Choice, Emerging & Specialized

Copy Examples

• •Headline: Elevate Your Ritual: Pure, Organic Matcha from Japan's Finest Family Farms. Body: Discover the Be Tea Company difference. We partner with small, dedicated farms in Uji and Kagoshima to bring you exceptionally vibrant, flavorful organic matcha. No added sugars, just pure, healthy goodness in every sip. Taste the tradition.
• •Headline: Finally, A Matcha Latte That’s As Healthy As It Is Delicious. Body: Tired of sugary, artificial latte mixes? Our Coconut Matcha Latte is crafted with premium organic Japanese matcha, creamy coconut milk, and nothing else. Pure ingredients for a pure moment of bliss. Good for your body, great for your soul.
• •Headline: From Farm To Your Cup, With Care & Conscience. Body: At Be Tea Company, sustainability isn't a trend, it's a promise. We source our organic matcha from Japanese family farms committed to the earth, and package it in post-consumer recycled materials. Sip responsibly, indulge completely.
• •Headline: Experience Matcha As It’s Meant To Be: Vibrant, Smooth, and Full of Life. Body: Our Imperial Blend Matcha is stone-ground in small batches from the first spring harvest, ensuring unparalleled freshness and a rich, umami flavor. Elevate your daily energy and focus, naturally.
• •Headline: Your Moment of Calm, Delivered. Body: In a busy world, find your center with Be Tea Company. Our organic matcha offers a smooth, sustained energy without the jitters, perfect for mindful mornings or a peaceful afternoon pick-me-up. Pure, simple, and authentically Japanese.